Mine the Private Label and National Brand Gap

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Recorded25 May 2022

Publisherfeed.podbean.com ↗

Handlerec:15521327

Show notes

While private label products were able to gain share during the Great Recession, they have yet to make notable gains against national brands in our current period of high inflation. Mary Ellen Lynch, principal, Center Store Solutions at IRI, discusses some strategies retailers should employ to build the value proposition of their private brand offerings.

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