It’s been about three years since Haleon became a standalone self-care company. Since then, the firm has announced an ambitious plan to reach one billion more consumers by 2030. In this episode of HBW Insight’s Over the Counter podcast, we catch up with Haleon’s new UK & Ireland general manager Jo Cooper to find out what that means in practice when translated to the firm’s home market. Empowering pharmacists is key to Cooper’s local plans, as is exploring the opportunities suggested by the UK government’s recently published list of Rx-to-OTC switches it would like to see applications for. Timestamps 2:00 – Introductions 4:00 – Becoming consumer focused 10:00 – Attracting talent into consumer health 13:00 – Translating Haleon’s ambitious global growth strategy to a local context 25:00 – The importance of pharmacy 30:00 – Rx-to-OTC switch and Haleon’s R&D strategy 38:00 – Unpacking Haleon’s “strategic category realignment

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