Send us a text✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/This week, we break down why consistency—not fancy cameras, edits, or “perfect timing”—is still the fastest path to growth on any platform. Plus: the newest Instagram changes you actually need to care about and how cultural trends (yes, even Dubai chocolate) can win you customers.What You’ll LearnWhy what you post matters less than how consistently you show upHow to borrow cultural trends to attract fresh eyes to your brandWhich new Instagram features will impact reach, retention, and your 2025 content strategyTimestamps00:00 – Introduction02:40 – The Dubai chocolate takeover & why trend-listening matters 05:55 – Cultural relevance 101: how Mint Mobile scaled using 24-hour response marketing 07:50 – Instagram’s newest UI changes + what they signal for Reels 09:00 – Story scheduling, AI restyling & multi-part Reels explained 14:10 – Hashtag limitations + why SEO-first captions are the new non-negotiable 19:10 – The rise of repeated content & why familiarity boosts retention 20:00 – Case study: How one creator hit 5K on TikTok in 6 months—using pure consistency 23:20 – Experts vs. influencers: choosing the right content style for your business 27:00 – Skill over setup: why delivery outperforms equipment every time 29:40 – A pep talk on failure, pivots, and finding success at any ageReferences & ResourcesRyan ReynoldsMeta Business SuiteInstagram ReelsTikTokJoin the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe 📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com 📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

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