Send us a text✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into marketing gold.What You’ll Learn:What the Sephora x Mariah Carey ad got wrong — and how to avoid tone-deaf marketing during hard timesWhy humor, relatability, and repetition are the real keys to shareable contentHow subscription boxes became a $40B business model (and how coaches and creators can steal their strategy)Timestamps: 00:00- Introduction 03:35 – The controversial Sephora holiday ad: “elves on strike” 07:50 – When “no press is bad press” doesn’t work anymore 15:20 – Uber Eats and Calvin Klein: ads that actually nailed storytelling 25:30 – Double standards in advertising: Sydney Sweeney vs. Calvin Klein 27:45 – Why people share content: the psychology behind “contagious” marketing 31:10 – Real estate agents and car dealerships making viral, personality-driven content 39:10 – Subscription boxes: recurring revenue, retention, and brand loyalty goldmineReferences & Resources:Sephora — Mariah Carey holiday adCalvin Klein — Jeremy Allen White & Jungkook campaignsContagious by Jonah Berger (book)Wildgrain — subscription bakery doing $31M/yearHelloFresh, Stitch Fix, ButcherBox, Above the BarHubSpot’s The Hustle newsletterJoin the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe 📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com 📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

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