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Content Marketing vs Paid Ads For Home Services Contractors: Which Works?

05 Dec 2025

Description

Home services contractors often rely on PPC despite costs that can reach $50-$100 per lead. Content marketing delivers 500-1,300% ROI and results that compound over time. Learn why organic traffic wins long-term and which content strategies drive consistent leads. To learn more, visit https://criterion.clientcabin.com/

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