What if AI has really just given us the ability to create mediocrity at scale? That doesn't actually help sellers or marketers write impactful emails that elicit a response, nor does it help foster brand authenticity. What does work is a three-step guide from Ann Handley, digital marketer, author, and content guru. Ann joins Insightly CMO Chip House to talk about the importance of relationships, connections, and branding when leveraging AI tools. AI-driven authenticity is about using tech not to replace human touch but to enhance and scale it in a way that remains true to the brand's values and resonates with its audience. Find out how in this episode! Watch the episode on YouTube. Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM. Connect With: • Ann Handley: LinkedIn // Ann's Website // Marketing Profs • Chip House: Twitter // LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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