How you personalize your sales outreach can make or break your sales process. Show Me You Know Me (#SMYKM) is a concept that runs through every single part of your sales process, from the first email the buyer receives – to the 1,000th touchpoint you've had in a long-term client's engagement. In this episode of Closing Time, we interview sales expert Sam McKenna and discuss some of the key components of success with SMYKM and how to capitalize on the data in your CRM to personalize your sales and run effective sales campaign processes. Watch the episode on YouTube. Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM. Connect With: • Sam McKenna: Website // Twitter // LinkedIn • Chip House: Twitter // LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

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