Sales and marketing alignment: What it really takes to operationalize it -- part 1 with Jeff Davis

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Previously titled “Sales and marketing alignment: What it really takes to operationalize it -- with Jeff Davis” — renamed by the publisher on Aug 21, 2026

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Recorded27 Oct 2025

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Show notes

Sales and marketing alignment is one of the most persistent challenges for go-to-market leaders. While most teams say they're aligned, the reality often looks different—with missed opportunities, broken handoffs, and a lack of shared accountability. In this episode of Closing Time, Val sits down with Jeff Davis, author of Create Togetherness, to unpack the first three big ideas about sales and marketing alignment: building it as an operating system, fixing the business design flaws that discourage collaboration, and understanding the "misalignment tax" that silently erodes revenue. Jeff shares how leaders can move beyond quick fixes and start designing alignment into the DNA of their go-to-market strategy. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Jeff Davis: Create Togetherness // LinkedIn • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website // LeadsRx's Website

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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