On this episode of The Coach and Coordinator podcast, Chris Herman shares his journey from quarterback at Oberlin College to entrepreneur, helping athletic programs tell their stories through modern content creation. He discusses the power of branding in high school and college sports, and how engaging players in the process not only builds morale but also creates lasting keepsakes for families and communities. Chris emphasizes the value of media guides—both digital and print—as tools for fundraising, sponsorships, and long-term visibility. He also breaks down practical steps for coaches, from delegating responsibilities to building a sustainable content system that elevates program identity. Chapters Introduction and Growth of Story of the Season Creating and Curating Content for Teams Getting Players Involved and Creating a Strong Team Identity Why Branding Matters in High School Athletics How to Create a Media Guide for Your Sports Program Fundraising Ideas and Ways to Connect with the Community Step-by-Step Guide to Putting Together a Media Guide Learn more at: StoryOfTheSeason.com Keith Grabowski X: ⁠@CoachKGrabowski⁠ Chris Herman X: @StoryTheSeason Win more games. Leverage tools like the QB Development platform and in-game analytics to sharpen your attack. Book a Demo with Modern Football Technology today. The 10% Toolkit Coach and Coordinator is committed to bringing coaches the very best products and services in the game. Our 10% Toolkit is a trusted buyer’s guide—resources that carry our seal of certification and can help your program win more consistently. CultureAI Resources Strengthen your program from the inside out. Grab your copy of the CultureAI Book and Workbook at coachandcoordinatornetwork.com/cultureai The workbook is packed with practical prompts, templates, and real-world examples designed to help coaches evaluate, align, and elevate their team’s culture. It’s a step-by-step playbook for leaders who want a stronger, more unified program all season long. Don’t wait—get started today and take your program to the next level! Learn more about your ad choices. Visit megaphone.fm/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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