The Turnaround – Transforming Lives through Coaching – Masaki Matsumoto, Head Coach, Bernstein High School and Lincoln High School

In this episode, Coach Masaki Matsumoto shares his experiences in transforming struggling high school football programs at Bernstein High School and Lincoln High School. He delves into the challenges of reshaping a team's culture, the significance of accountability, and the role of structured environments in developing student-athletes. Matsumoto highlights the balance between discipline and compassion in coaching, the importance of administrative backing, and the critical role of assistant coaches in sustaining a successful program. He also reflects on his transition to Lincoln High School, offering insights into the process of establishing core values, creating a strong vision, and building a program that extends beyond football. Through his journey, Matsumoto provides valuable advice for coaches at all levels, emphasizing mentorship, personal growth, and the lasting impact of leadership in young athletes' lives. Chapters Introduction to Coach Masaki Matsumoto Turning Around Bernstein High School Building Relationships in the Inner City Implementing Accountability and Structure Scheduling for Success Schematic Changes for Competitive Edge Gaining Administrative Support The Importance of Assistant Coaches The Impact of Core Values on Personal Growth Transitioning to Lincoln: Personal Motivations Cultural Transformation at Lincoln High School Establishing a Vision and Core Values Advice for New Coaches Taking Over Programs Support Our Sponsor – CoachTube If you're working to turn a program around, having the right resources and proven strategies is essential. CoachTube is a technology platform that connects you with on-demand courses from elite coaches, state associations, and charities—helping you learn, grow, and develop your program.   If you're a coach with knowledge to share, CoachTube makes it easy to create and distribute your own training content. Teach what you know, help other coaches, and build your brand. Explore courses at CoachTube.com or contact [email protected] to learn how to share your expertise. Learn more about your ad choices. Visit megaphone.fm/adchoices

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