Beauty Connect LA: Behind the Trends Driving the Industry with Joanne Murphy

Send us a textJoanne Murphy, Senior Conference Producer at Kisaco Research, joins Lara Schmoisman on Coffee Nº5 to pull back the curtain on Beauty Connect LA—one of the industry’s most strategic gatherings for founders, investors, and innovators. From retail readiness and AI-powered insights to the evolution of “clinical credibility,” Joanne breaks down what’s really shaping the beauty ecosystem in 2025 and how connection drives every deal.We'll talk about:How Beauty Connect LA intentionally brings together founders, investors, retailers, and creators to drive real growth—not just visibilityWhy AI and e-commerce are reshaping beauty’s playbook, from distribution to dataThe “Retail Ready” mindset: what brands must have in place before pitching to Sephora, Ulta, or TargetHow today’s consumer demands efficacy, education, and evidence—and what that means for product storytellingWhy sponsors and tech partners need to teach, not just sell—and how connection fuels collaborationThe rise of social commerce and how founders are becoming their own media channelsBehind the scenes of Beauty Connect’s one-on-one meetings and how the right conversation can lead to real partnershipsVisit the Beauty Connect website and register for your pass:https://www.kisacoresearch.com/events/beauty-connect-la-2025 Follow them on Instagram and LinkedIn for the latest event updates, reports, and more.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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