Beyond Transactions: Building Loyalty That Lasts with Ken Hughes

Send us a textKen Hughes, known as The King of Customer Experience, joins Lara Schmoisman to share why connection—not product—is the ultimate differentiator in today’s AI-driven world, and how brands can design loyalty that lasts.We'll talk about:Why products and services are now commodities—and why connection is your only real differentiatorThe “goldfish moment” every brand should be creating (and how to scale it)How Taylor Swift built one of the most loyal fandoms on earth—and what brands can learn from her playbookThe danger of “one-night-stand marketing” and the shift from transactional to relational thinkingWhy ROI isn’t enough—and how to build with “desire to invest” insteadReal-life stories of brands going beyond expectations to create emotional loyaltyThe perfect balance of AI and human touch in customer experienceFor more information, visit Ken Hughes' LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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