Send a textIn this episode of Coffee Nº5, I sit down with Jennifer Bickerton and Lauren Kahn, Co-Founders of Intersection PR, to unpack the real state of PR in 2026—without buzzwords and without nostalgia.PR is no longer about isolated placements or one-off moments. It’s about ecosystems. Marketing, digital, retail, Amazon, influencers, AI, and brand narrative now live in the same room whether brands like it or not. If one piece breaks, momentum breaks.We talk about what brands consistently misunderstand: influencer ROI, launch events that don’t move the needle, why “just PR” doesn’t exist anymore, and why communication across teams is now non-negotiable. We also dive into how AI is reshaping authority, discovery, and credibility—making long-term PR maintenance more important than ever.This episode is a grounded, honest look at PR as it actually works today—and why partnership, clarity, and integration matter more than hype.We'll talk about:Why PR in 2026 is an ecosystem—not a standalone functionThe myth of “just PR” and why siloed teams break brand momentumInfluencer ROI realities: affiliates, attribution, and what actually convertsLaunch events: when they work, when they don’t, and why most failPR + AI: authority, citations, and why human voice still mattersFor more information, visit Lauren's LinkedIn and Instagram and Jennifer's LinkedIn and InstagramSubscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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