Send us a textDaniel Scharff, Founder & CEO of Startup CPG and host of a top 0.5% global podcast, joins Lara Schmoisman to talk brand-building, retail truth bombs, and what it really takes to grow in the crowded CPG space.We'll talk about:How Daniel scaled Startup CPG into the most trusted brand community in the industry.What most CPG founders get wrong when pitching to retailers.The surprising reason brand story is more important than ever (and how to actually tell it).Why “overnight success” is the biggest myth in consumer goods.The real-life challenges of launching a beverage brand—and hitting 3,000 doors in year one.Behind the mic: building a podcast that dominates the CPG space (and what guests really want).Lessons from 15 years in CPG—from corporate boardrooms to founder burnout and back.The one metric Daniel says every founder should track but most ignore.For more information, visit Daniel Scharff' LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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