Send us a textAs an inventor and businessman, Shazam founder Chris Barton knows how to get an idea off the ground. In this episode of Coffee N° 5, he talks about creative persistence as a methodology that uses innovation to overcome hurdles during development. His company Shazam didn’t start with a completely original idea. According to him, there were many companies already trying to solve the problem of identifying music before he hit the scene. But by reframing how to solve this everyday problem, he created something truly innovative and successful.What you’ll learn: Great innovation takes place across the board, it’s not necessarily a product (It can also be business processes, models, etc.)The benefits of the agility that comes with smaller start-ups and the creative workers they drawHow a healthy and constructive attitude towards fear helps entrepreneurs super-charge their outcomesChris Barton started his career with one of the most innovative companies that came out of the dot-com boom of the 1990s: Google. With that foundation and inspiration, he founded Shazam, one of the most successful and “magical” products that has been downloaded more than one billion times around the world. Today, Barton is an Innovation Keynote Speaker and is working on a new startup that will use artificial intelligence to prevent drowning in swimming pools.For more information, follow Chris on LinkedIn or visit his website.Join our Facebook Group.Download Lara’s free PR cheat sheet.Follow our host Lara Schmoisman on social media: Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanLike and review the podcast on Apple Podcasts. Support the show.Support the show

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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