Send us a textLara Schmoisman breaks down her IEMA system on Coffee Nº5, showing how integrated marketing—content that is Informative, Entertaining, Memorable, and Actionable—drives real growth. From SEO and AI to storytelling and strategy, Lara shares practical insights to make your content work harder and smarter.We'll talk about:Why dividing branding and growth is a mistake—and the power of integrated marketingThe IEMA system: Informative, Entertaining, Memorable, ActionableHow to make every piece of content work smarter, not just fill a feedWhy SEO and AI-readiness are table stakes in today’s marketing ecosystemHow to measure content effectively and avoid “doing things just to do them”Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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