Mastering the Art of Sales with Stefanie Boyer

Send us a textToday our guest is Stefanie Boyer, a professor of marketing at Bryant University. She, along with our host, Lara Schmoisman, was recognized by Forbes Next 1000. She is here with us to discuss the vast topic of sales and creating a brand and marketing strategy. She is also here to talk about her book “The Little Black Book of Social Media Strategies to Ignite Your Business, Influencer, and Professional Brand.” Stefanie talks with us about the importance of asking great questions and listening during a sales pitch. She even gives a process for selling online and shares why creating a buyer profile is important for future clients, colleagues, and employees. She also discusses why women are typically better at sales than men despite the perceived confidence of men entering the profession. We are very pleased to have Stefanie join us today and look forward to seeing what she does next. What you'll learn:How can I start selling online?Stefanie explains the importance of building your brand. Why does the concept of “sales” have a bad reputation?What are the critical components of a sales conversation?Can you use LinkedIn to network and create a buyer profile?Follow Stefanie Boyer’s LinkedIn profile.Check out her book here!Free resource for college students to learn about sales: RNMKRS.Follow our host Lara Schmoisman on social media: Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanFollow Business Forward on Facebook and InstagramGo back to the homepageSupport the show

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