Send us a textExplore the essence of modern publicity with Coffee N° 5's latest episode! Join Lara and industry expert, Robin Doyle, as they navigate the evolving role of publicists, the crucial link between creativity and trend awareness, and the art of being PR-ready. Discover why not everyone can step into the shoes of a publicist, and discover the intricate relationship between ROI and PR. Whether you're considering a new publicist or looking for insights into the challenges of the industry, this episode is your essential guide. Tune in now for a dose of industry wisdom and inspiration!We'll talk about:What do publicists do and how the role has changed over the yearsThe importance of creativity and trend awarenessWhat it means to be PR-readyWhy not everyone can be a publicistThe relationship between ROI and PRThe challenges of choosing a new publicistFor more information, visit Charmed PR's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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