The Brand Growth Secret: Advocacy Marketing with Henry Barton

Send us a textHenry Barton, Global Head of Network & Community at Duel Tech, joins Lara Schmoisman to reveal how the smartest fashion, beauty, and lifestyle brands turn their most passionate customers into unstoppable advocates—and why community is your ultimate growth engine.We'll talk about:Why your most loyal customers are your most powerful marketing channel—and how to activate themThe difference between brand “fans” and true “advocates” (and why it matters)How to find and nurture your brand’s real community—not just followersThe compounding power of advocacy-driven growth in fashion, beauty, and lifestyle brandsReal examples of brands leveraging advocacy to outpace competitors without bigger ad budgetsWhy community building should be in the C-suite conversation—not just marketing’s to-do listThe mindset shift from acquisition to amplification—and why it’s the future of brand growthFor more information, visit Henry Barton's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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