Send us a textCopywriter Carmine Montalto joins Lara Schmoisman on Coffee N° 5 to talk about the power of words, the importance of brand voice, and why good writing is non-negotiable across every touchpoint, from packaging to email. If your copy isn’t converting, this episode’s your wake-up call.We'll talk about:Why your consumer, not your brand, is the main characterThe difference between nice copy and copy that sellsWhat agencies get wrong about brand voice (and how to fix it)From emails to packaging: how to write with consistencyWhy every content piece needs a clear intentionUsing AI like a proThe underrated power of direct response copyFor more information, visit Carmine Montalto's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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