The Couple Running OC's Luxury Resale Game | On Que Style | Coffeez Ep. 318
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Who are the founders and how did On Que Style get started?
One, two
Hey, how are you guys? Good. Your name is Isden. Nice to meet you.
Eddie.
Eddie, so great to meet you. Your name? Lovely couple. I'm your berry stuff today. My name is Alyssa. Okay. Fantastic. So great to meet you. What can I get for you guys today?
Uh I would like uh on front later.
Ice
with
Beautiful. I love that. Pump a vanilla, I always get that too. Good choice. That's just we put just a nice balance, right? Beautiful. Okay. Okay, wonderful. I will get on that for you. In the meantime, I would love for you to take a look at our assortment here. Yeah, you have a light. then you have to look at it. Now tell me, I hear you have a store in Perda Mar, correct? Yeah, I have
C DS.
I love that. I am not far from me, so I'm gonna have to come and visit. Yes. I'm excited.
People just hang out at our place.
Okay, you won't be able to get rid of me, so I'll have to get ready, okay? Let's go on and meet Joe. Of course. Show we have our guests here.
Kirsten, it's a pleasure. Thank you so much, Eddie. It's a pleasure. Thank you so much for coming. Guys, I know it was a big drive, you know, all the way from Corona toward here.
Kirsten, you can have a seat here then.
What's up, everybody? Welcome to another episode of Coffees. I'm your host, Joe Shelby, and today we are sitting with Eddie and Kirsten Prosser, the founders of OnQ Style, a Duel, that is revolutionizing modern and innovative luxury fashion at a budget, bringing it to your doorstep, doing Instagram lives, TikTok lives, and making it affordable for all of you. Please welcome the one, the only Eddie and Kirsten. Kirsten Crosser.
Thank you so much. What an interest.
What an interest. It was it was a little harder than my entrance because I had to do two people. And uh, you know, and and then a whole new name for a company. Right. And and different than my normal style. Appreciate you guys for coming. Thank you. Um so I like to start the show with the same thing I ask everybody, what's your guys' morning routine? Oh I uh my morning routine is get up
super early. I uh you know, I uh I'm on uh my business uh spreadsheets, cash flow management, all sorts of stuff. You do all the boring stuff. I do all the boring stuff, but then at like seven o'clock I'm on the golf course 'til around eleven o'clock. Five days a week.
And me, I'm not a morning person. So don't try to call me eight o'clock in the morning because I would not answer.
See it works out. You're selling
European
side. I stay there forever, so like so I wake up in the morning and I wake up very slowly. Normally when Eddie don't play golf, he comes with my coffee so I can wake up. And uh if he's not there, I go down and make my coffee and a juice. And then I usually go to my workout after that. And then go home showering up, go to work.
A hell of a morning. Yeah, she's living the dream. Yeah, she is. One hundred percent.
I'm not complaining.
Especially with me as the coffee boy.
Yeah, that's the best. That's the best. Where do you get a coffee from
in Newport? Where's your guys' spouse? Oh, Starbucks. Starbucks. Uh Newport. Kind of a boring thing, but really Starbucks. You don't you don't like all the fancy spots by your house? No. Not really. Yeah.
Like Starbucks.
Well, hey, you know, they've they've had it right the whole time. Somebody have to support them, right? Yeah. They're not a big enough company yet, right? Now uh I w right now you guys are in the luxury space and you're really bringing affordable luxury. Well, I don't know if it's affordable, but you know, you're d discounted consignment luxury. Explain to me the difference, and I we talked about this a little bit before. Explain to me the difference between what you guys offer and what a consumer can get on their own at Hermays or Louis Vuitton and and some of the benefits Of working with a company like yours.
Un mess, you know, you can't just go in and buy a bag. You literally have to start spending uh lots of money and they're literally going to ask you how much do you want to spend to get a bag?
You have to not only be a client, you have to buy things that they Uh y uh there's not high demand stuff, like ready to wear stuff and you you'll end up spending anywhere up from maybe a hundred to three hundred thousand before you get your first phone call on a Birkin bag.
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Chapters
8 chapters
1
Who are the founders and how did On Que Style get started?
0:00–7:51
2
What does a typical morning look like for Eddie and Kirsten and how does it shape their business?
7:51–16:50
3
How does On Que Style’s resale model differ from buying directly at Hermès, Louis Vuitton, or other luxury houses?
16:50–24:49
4
How does AI‑driven authentication work to verify the authenticity of high‑end bags?
24:49–33:07
5
What are the economics, margins and risk factors behind flipping a $20 K Birkin?
33:07–42:31
6
How have Instagram Live and TikTok Live transformed their sales and brand awareness?
42:31–50:16
7
What is the plan to consolidate 600 consignment stores onto a single platform?
50:16–58:39
8
What is their long‑term exit strategy and how do they envision the future value of On Que Style?
58:39–1:05:34
Speakers
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