Show notes
Ever thought about Pinterest as your secret weapon for business growth? In this episode of the Crown Yourself podcast, host Kimberly Spencer dives into the world of Pinterest with Tarin LaRoux, the "Pinterest Queen." Tarin shares her expertise on leveraging Pinterest to drive traffic and generate leads, especially for coaches and podcasters. They discuss the unique advantages of Pinterest as a search engine, the importance of keyword optimization, and common mistakes to avoid. Tarin emphasizes creating engaging, SEO-friendly content and using both organic and paid strategies for maximum impact. The episode is packed with actionable insights, making it a must-listen for anyone looking to harness Pinterest's potential.
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Tarin LaRoux, the founder of Swish Social, is a mompreneur from Texas, pre-corona homeschooling family, grammar geek, and self-proclaimed Pinterest obsessed princess. She helps coaches and service providers create and launch their signature digital products on a platform that thrives on your links.
Enjoy, sovereigns!
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.
What You’ll Learn in this Episode:
Strategies for building a business empire and transforming subconscious narratives.
Leveraging Pinterest as a traffic generation and conversion tool for businesses.
Unique advantages of Pinterest compared to traditional social media platforms.
Common mistakes users make when utilizing Pinterest for marketing.
The significance of having a dedicated website for effective traffic conversion.
Importance of keyword research and optimization for visibility on Pinterest.
Creating engaging content and multiple pin designs for better audience attraction.
The dual approach of using organic and paid strategies on Pinterest.
Best practices for coaches to create valuable content and nurture leads.
The role of authenticity and transparency in marketing and business growth.
Links & Additional Resources:
Connect with Tarin LaRoux.
Website: https://swishsocial.co/
Facebook: https://www.facebook.com/profile.php?id=100013166588644
Instagram: https://www.instagram.com/swishsocial.co/
Pinterest: https://www.pinterest.com/tarinlaroux/
Tiktok: https://www.tiktok.com/@swishsocial
Tools and Websites
"Pinterest": "00:24:23"
"Swish Social Co": "00:38:59"
"The Passive Income Project (Facebook Group)": "00:39:17"
Resources
"Pinterest Setup Guide": "00:39:17"
Concepts and Strategies
"SEO Optimized Titles for Podcasts": "00:23:43"
"Keyword Research": "00:24:44"
Moments of Note:
Pinterest as a Traffic Driver (00:00:00)
Discusses how Pinterest allows easier analysis of audience engagement without relying on direct messages.
Introduction to Crown Yourself Podcast (00:00:25)
Kimberly Spencer introduces the podcast's mission to help listeners build their empires and transform their mindsets.
Book Announcement (00:01:07)
Kimberly announces the release of her book, combining NLP strategies with podcast guesting tips.
Mistakes in Using Pinterest (00:02:26)
Taryn explains common mistakes, emphasizing the importance of integrating Pinterest into sales funnels.
Importance of Having a Website (00:03:07)
Taryn stresses the necessity of directing Pinterest traffic to a personal website for better engagement.
Creating Effective Entry Points (00:04:58)
Taryn discusses the concept of entry points to attract diverse audiences through targeted content.
Industries Thriving on Pinterest (00:05:41)
Taryn highlights how various industries can leverage Pinterest beyond typical niches like blogging and recipes.
High Conversion Tactics (00:07:05)
Taryn shares tactics for driving traffic to blogs, establishing authority, and converting visitors.
Understanding Long-Tail Keywords (00:09:41)
Discussion on the importance of both short and long-tail keywords for effective Pinterest strategies.
Promoted Pins vs. Organic Strategy (00:11:07)
Taryn compares the benefits of organic Pinterest strategies with the use of promoted pins for immediate traffic.
Best Practices After Podcasting (00:13:37)
Taryn outlines strategies for creating multiple pin designs to promote podcast episodes effectively.
Converting Traffic into Revenue (00:15:57)
Taryn emphasizes the need for converting Pinterest traffic into sales rather than just attracting visitors.
Pinterest as a Source of Inspiration (00:16:27)
Discussion on how Pinterest serves as a platform for inspiration, attracting intentional users.
Coaches Thriving on Pinterest (00:18:51)
Taryn explains how coaches can effectively use Pinterest to promote their services and content.
Simplifying the Pinning Strategy (00:20:40)
Taryn describes a straightforward approach to Pinterest pinning compared to traditional social media strategies.
Finding Keywords for Content (00:21:38)
Taryn highlights the importance of understanding client language to identify effective keywords for Pinterest.
Understanding Client Readiness (00:22:37)
Discusses how clients are primed for discovery calls, knowing your services clearly.
SEO and Podcast Titles (00:23:43)
Emphasizes the importance of SEO-optimized titles for podcasts to attract traffic.
Keyword Research Importance (00:24:23)
Highlights the necessity of keyword research on Pinterest for effective marketing.
Taryn's Business Growth Journey (00:25:12)
Taryn shares her journey of building a business using Pinterest strategies.
Leveraging Pinterest for Passive Income (00:27:03)
Discusses how Pinterest can generate passive income through effective strategies.
Analyzing Business Strategies (00:28:08)
Speakers reflect on prioritizing their own businesses amidst client-focused efforts.
Nurturing Client Relationships (00:30:21)
Explores the importance of nurturing relationships without being overly pushy.
Extracting Client Solutions (00:32:24)
Discusses methods to identify specific problems clients solve in their businesses.
Pinterest Strategy Timing (00:36:04)
Identifies the best stage in business for implementing Pinterest strategies.
Reciprocity in Podcasting (00:37:43)
Highlights the value of reciprocity in podcasting and sharing knowledge.
Repurposing Content (00:40:00)
Discusses the importance of repurposing podcast interviews for greater reach.
Sharing Content on Pinterest (00:41:32)
Explains the benefits of sharing others' content on Pinterest to boost visibility.
Closing Thoughts (00:43:21)
Encourages audience engagement and creating impactful connections through sharing.
Transcript:
For a full episode transcript, it can be found here.
Sharables:
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