Show notes
Ever wonder how some entrepreneurs seem to do it all—run thriving brands, parent like a boss, AND stay consistent with their content? In this episode of Communication Queen, Kimberly Spencer pulls back the velvet curtain on the transformational strategy that powers her content machine: the 3:1 Ratio.
What’s the 3:1 Ratio? It’s not just a productivity hack—it’s a QUEEN strategy rooted in storytelling and leverage. Kimberly reveals how one golden nugget from a client convo, podcast ep, or coaching session turns into a kingdom of content—from social posts to email funnels, podcast topics, and beyond.
With three kids (including a newborn), multiple businesses, and a best-selling book on deck, Kimberly walks her talk—and shows you how you can, too. This episode isn’t about doing more. It’s about doing smarter. Simpler. Louder. And in true Queen style: with unapologetic purpose.
Whether you're burnt out from creating one-off content or you're just ready to scale without sacrificing your sanity, this episode will flip the script on how you think about marketing. Grab your crown, press play, and prepare to reign over your content strategy like never before.
👑 Because Queen, your voice wasn’t meant to whisper—it was made to echo through empires.
📚Grab the “Top Books of 2024 to Change Your Life,” the bestseller, multi-gold-medal award-winner, “Make Every Podcast Want You” by Kimberly Spencer. Available now on Amazon: https://amzn.to/42kllur
😎Discover how to get booked on the TOP 5% of podcasts to leverage podcast interviews for lead generation for your business owners, founders, podcasters, and authors. Book your $100K Profit from Guest Podcasting Planning Call here: https://www.communicationqueens.com/get-booked-on-the-top-podcasts
Enjoy, sovereigns!
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.
What You’ll Learn in this Episode:
💡 The 3:1 Ratio is a simple, scalable content creation method: → One idea becomes three powerful content pieces (or more).
👑 Busy isn’t a block—it’s your brilliance in motion. Kimberly shares how motherhood, business, and life made her radically efficient.
🎙️ Real-life convos = content gold. Your client calls, questions, and reflections are already your next podcast, post, or CTA.
🔁 Repurpose like royalty. Don’t create one-off content. Multiply your message across platforms for max impact.
⚙️ Systems create sanity. The 3:1 method isn't just efficient—it's liberating for multi-passionate CEOs and creators.
🧠 Don’t overthink your content—just listen to what’s already working.
🚀 Visibility without burnout is possible when you focus on strategy over struggle.
💬 Your story matters. If it moved one person in a DM, it can reach thousands when you share it publicly.
🎧 Podcast guesting + repurposing = your visibility empire.
🏰 Your voice is your power—so stop keeping it locked in the castle. Claim your mic. Spread your message. Build your legacy.
Quotes:
“Your story has the power to save at least one life.” ~ Kimberly Spencer / Guest
“I don’t create more content—I create smarter content.” ~ Kimberly Spencer / Guest
“Podcast guesting is the easiest way to expand your empire without running ads.” ~ Kimberly Spencer / Guest
Transcript:
For a full episode transcript, it can be found here. [LINK TO BLOG PAGE]
Sharables:
For shareable images, quotes, and other social media posts to add some royal sparkle to your socials (with proper tagging and credit, of course), they can be found here.
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🎙Subscribe + Listen to the Communication Queens Podcast here:
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🥰 Loved learning about how to improve your communication skills and get booked on podcast interviews? Listen to this podcast again: https://www.youtube.com/watch?v=WCE-I1nu3qA&list=PLm4BjuAmP6DvwRPEBpVMJT5UrQoaD_5J8