Show notes
Ever wonder why some stories stick with you long after they're told? 🤔 It's the emotional journey they take you on! In the latest episode, Kimberly Spencer dive into the art of storytelling with guest, Fern Chan, and how it's not just about the plot but how you make your audience FEEL. Remember, as Maya Angelou said, people will forget what you said, but they'll never forget how you made them feel. So, let's create those unforgettable moments together! 🌟
#StorytellingMagic #EmotionalConnection
In this episode of the Communication Queens podcast, host Kimberly Spencer, a former screenwriter and master communications coach, dives into the art of captivating an audience with guest, Fern Chan. With her infectious enthusiasm, they discuss the nuances of adapting one's communication style across different platforms, from podcasts to TEDx talks. She underscores the significance of storytelling and emotional resonance, drawing on Maya Angelou's wisdom that people remember how you make them feel. They also tackle common presentation pitfalls, like the dreaded "death by PowerPoint," and offer strategies for engaging listeners and encouraging them to interact and provide feedback, ensuring that the message not only lands but also inspires action.
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Connect with Fern Chan:
WEBSITE: https://fernchan.com/
SOCIAL MEDIA LINKS
FACEBOOK: https://www.facebook.com/fernchanauthor
INSTAGRAM: https://www.instagram.com/fernchanpresents/
TWITTER: https://twitter.com/FernChanAuthor
LINKED IN: https://www.linkedin.com/in/fernchan/
Get Fern's book here: https://www.amazon.com/How-NOT-Suck-Presentations-Presentation-ebook/dp/B09G1XNDYN/
Enjoy, sovereigns!
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.
What You’ll Learn in this Episode:
Effective communication styles for different platforms
Importance of storytelling, emotional connection, and audience engagement
Translating presentation style into a podcast format
Engaging with podcast listeners and encouraging them to take action
Tailoring communication style to specific formats and audiences
Power of storytelling and emotional connection in communication
Pitfalls of "death by PowerPoint" and using visual aids effectively
Being authentic and relatable in communication
Impact of podcast guesting on book sales and audience reach
Leveraging podcast guesting to expand reach and promote products or services
Links & Additional Resources:
Talk Like TED by Chris Anderson: 00:04:28
StoryBrand: 00:09:45
How to Not Suck at Presentations (Book): 00:11:42
Kindle Direct Publishing (KDP) for self-publishing books: 00:29:28
Amazon for book sales and bestseller status: 00:29:50
Audible for audiobooks: 00:29:50
YouTube for watching podcast episodes: 00:21:11
Communication Queens Agency: 00:23:18
"The Motivation Manifesto" by Brendan Burchard: 00:29:28
"Money for the Game" by Tony Robbins: 00:29:28
Fern Chan's Book "How to Not Suck at Presentations": 00:51:03
Fern Chan's Website - fernchan.com: 00:51:03
Ferne Chan's Instagram - @fernchanpresents: 00:51:03
Ferne Chan's LinkedIn - Fern Chan: 00:51:03
Ferne Chan's Facebook - Fern Chan Author Phenomenal Fern: 00:51:03
Moments of Note:
Podcast Listener Engagement (00:00:00) Encouraging interaction with podcast listeners, requesting feedback, and prompting action.
Communication Styles (00:01:30) Discussion on effective communication styles for different platforms such as presentations, podcasts, TEDx talks, and keynotes.
Connecting with the Audience (00:01:52) Emphasizing the importance of making a connection with the audience and crafting a message that resonates with them.
Formatting and Delivery (00:04:06) Differentiating communication styles for podcast interviews, TEDx talks, keynotes, and traditional academic presentations.
Emotional Connection in Communication (00:07:11) Emphasizing the use of storytelling and emotional connection to engage and connect with the audience.
Avoiding Death by PowerPoint (00:12:31) Explaining the pitfalls of overusing slide decks and the importance of engaging the audience beyond visual aids.
Translating Presentation Style to Podcasts (00:14:50) Advising on authentic and passionate delivery in podcast format to connect and convert listeners.
Building Authentic Connection (00:17:41) Kimberly discusses the importance of authenticity, inviting the audience in, and embracing nervousness to create empathy.
Engaging the Audience (00:18:38) The conversation explores techniques to engage the audience, such as addressing post-lunch fatigue and encouraging participation.
Translating Presentation to Podcast (00:21:11) The focus shifts to engaging podcast listeners without visual aids and leveraging dialogue for audience connection.
Encouraging Listener Interaction (00:22:03) Strategies for prompting listener engagement, such as feedback, sharing experiences, and call-to-action requests, are discussed.
Leveraging Podcast Guesting (00:25:04) Kimberly shares her experiences with podcast guesting, targeting various fields and leveraging her expertise to relate to different audiences.
Impact of Podcasting on Book Sales (00:28:49) The conversation delves into the impact of podcast guesting on book sales and the role of podcast listeners as learners.
Utilizing a Book as a Business Card (00:30:34) The discussion centers on using a book as a calling card, establishing authority, and creating tangible connections through the book.
Expanding Opportunities through Effective Communication (00:33:28) The conversation emphasizes the potential opportunities, including career growth, fan base creation, and promotional prospects, through effective communication and presentations.
The person behind the book (00:35:20) Kimberly's background as a burlesque performer and its relevance to confidence in public speaking.
Confidence and persona (00:35:54) Discussion on using a persona to boost confidence and the correlation between burlesque and public speaking.
Benefits of burlesque (00:37:23) How burlesque experience translates to confidence and preparation for public speaking.
Integration challenges (00:43:22) Balancing personal and professional aspects, including the use of a stage name for separation.
Transferable skills (00:47:06) Comparison of the confidence and adoration from burlesque performance to the impact of a successful presentation.
Embracing vulnerabilities (00:48:53) Discussion on self-acceptance and embracing personal growth as a continuous journey.
Promoting women's strengths (00:50:02) Emphasis on supporting and promoting each other's strengths in the communication industry.
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