A CFO’s Perspective: Merging Tech, Strategy & Relationships at SouthStar

In this episode of the Alosant Innovator Series, we’re joined by BJ Jones, CFO at Southstar, to explore the evolving intersection of technology and community development. From the recent success of Mayfest to the long-term vision for Southstar’s flagship project, Mayfair, BJ shares insights into how his team is redefining the development process. BJ discusses how adopting tools like Salesforce has transformed Southstar’s operational mindset, allowing for a more scalable, platform-based approach to development. This tech-forward strategy has enhanced everything from internal processes to how they support community engagement events like Mayfest, which utilized the Alosant App to improve attendee experience and streamline communication.Throughout the conversation, BJ emphasizes the critical balance between leveraging innovative technology and fostering relationships with municipalities, builders, and future residents. He reflects on the challenges and opportunities in real estate, particularly as an industry that tends to be slower in adopting new tech.Tune in as BJ shares his approach to balancing technology with the power of local connection to create lasting communities.Watch the full episode on YouTube. About BJBJ works at the intersection of finance and technology. His responsibilities include debt structuring, capital procurement, planning and budgeting, investor relations and reporting, and administration and design of Southstar’s core accounting and CRM systems. BJ holds a Bachelor of Science degree in Computer Engineering from the University of Florida and is a certified Salesforce administrator and developer. And he applies his well-developed logic and analysis abilities to Southstar’s strategic financial efforts for new and existing communities. BJ lives in Georgia with his wife and three children. His loves also include chess and Gator football. BJ is a member of Urban Land Institute and served on the Board of Directors for Helping One Guy, a nonprofit helping men in times of life-changing crisis.Connect with BJLinkedInSouthstar

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