Amy Levi, Co-Founder and CEO at Strada Made, LLC, joins us to explore how brand, story, and place work together in master-planned community development. The episode covers why Strada Made starts with the “why” before the “what,” how early activation builds community trust before a single home is sold, and what it means for a brand to grow with a place over time.KEY TAKEAWAYS00:00 Introduction.07:!0 Placemaking starts with curiosity about what already exists, not what to impose on it.10:12 People aren’t anti-growth; they’re anti-change happening to them without their input.11:05 Getting to the “why” before the “what” changes every amenity decision that follows.17:15 Brand and place are co-evolutionary, shaping each other across every project milestone.21:35 Early analog experiences at Great Park built community trust before entitlement was complete.28:12 Digital tools work best when they free people for the analog experience, not when they replace it.30:05 Creating a “third place” first gives buyers an appetizer of what the community will become.RESOURCES MENTIONEDAmy Levihttps://www.linkedin.com/in/amy-levi-1417325/Strada Made, LLC | LinkedInhttps://www.linkedin.com/company/strada-advertising/Strada Made, LLC | Websitehttps://stradamade.comTwo Step Farmhttps://twostepfarm.com/Great Park Neighborhoods https://greatparkneighborhoods.com/Pecan Squarehttps://www.pecansquarebyhillwood.com/Ramble (Celina, TX)https://www.ramblebyhillwood.com/celinas-new-backyard/Thank you for listening to “Communities Connected: A Land and Lifestyle Podcast by Alosant.” If you enjoyed the show, please leave us a 5-star review and subscribe to our channel so you don’t miss any future episodes.You can find more about Alosant on our LinkedIn page and alosant.com About the HostsApril is the CEO and Co-Founder of Alosant. She is an experienced entrepreneur and real estate technology expert with an innate curiosity for consumer behavior. Alosant-powered apps make it easy for users to stay informed and engaged, offering solutions to connect with everything their community has to offer.Danette is the VP of Marketing at Alosant, where she brings 20 years of experience helping brands create exceptional consumer experiences. Today, she focuses on sharing how real estate professionals are shaping the next evolution of resident experience, and how Alosant helps support their work.#ResidentExperience #MasterPlannedCommunities #Proptech

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