In this special episode of the Alosant Innovator Series, we revisit one of our most popular conversations: the origin story of Newfield. Originally featured in Episode 29, this re-air of our interview with Dan Grosswald, Division President of Mattamy Homes SE Florida, explores the inspiration behind Newfield—a small-town-style development rooted in agriculture, community, and intentional design.But first, we sit down with Monaca Onstad, President and CEO of OnPlace, who leads the placemaking efforts at Newfield. Monaca shares how the community has evolved, the success of spaces like the Harvest House, and the ways local partnerships are helping shape Newfield into a thriving destination. She reflects on what makes the community work—from long-term community building to its unique programming.Monaca also recently sat down with Dan Grosswald on an episode of Smith Lane, where they dove deeper into their shared vision for Newfield. Listen to that conversation here.Whether you're discovering Newfield for the first time or revisiting its journey, this episode captures the power of vision, place, and people.About DanDan Grosswald is a highly accomplished senior executive with over thirty years of demonstrated achievements in homebuilding and land acquisition operations. His winning strategy combined with exceptional leadership skills have a proven track record for driving profit growth, market share, revenue and customer loyalty with diversified product and services knowledge and effective P&L management experience in multiple markets for both start up and high growth organizations.Currently serving as Division President with Mattamy Homes overseeing homebuilding and land acquisition operations for their southeast Florida region, Dan has also served in leadership roles for Lennar, CalAtlantic, Standard Pacific, and Toll Brothers.Dan attended the University of Florida for his bachelor’s degree and earned his MBA in Finance from Florida Atlantic University.Connect with DanLinkedInMattamy HomesAbout MonacaMonaca is a nationally recognized community relations and lifestyle executive with a passion for building community in the residential and commercial real estate markets. She has more than 20 years of sales and operations experience in the real estate industry with the last several years focused on driving new home sales and leasing efforts through placemaking, community relations, and lifestyle programming. During her time with Lakewood Ranch, Monaca helped move the community from the 4th best-selling community in the U.S. to the #1 best-selling community in the U.S. for all ages.Recognized as the best lifestyle director in the U.S. in 2018 by the National Association of Home Builders Sales and Marketing Council. Ranked among the top 4 lifestyle directors in the country in 2019, 2020, 2021, and 2022. Monaca holds a bachelor's degree in business management and a master's degree in marketing.Connect with MonacaLinkedInOnPlace

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