Confessions of a B2B Entrepreneur
AI In Marketing with Boobesh Ramadurai of LatentView Analytics
10 Jul 2025
In this episode of Confessions of a B2B Entrepreneur, Tom Hunt and Boobesh Ramadurai of LatentView Analytics explore how AI is revolutionising B2B marketing. Discover how enterprises can leverage AI for media mix modelling to optimise spend, significantly reduce customer acquisition costs, and boost lifetime value. The episode covers the pivotal shift from SEO to "generative engine optimisation" and the power of combining diverse data for deeper insights. Learn practical applications of generative AI for creative content and prototyping, plus insights into personalised B2B content and audio-first marketing intelligence. Essential listening for marketers keen to enhance ROI and adapt to the evolving digital landscape.
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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
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El Partidazo de COPE
13:00H | 21 DIC 2025 | Fin de Semana
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10:00H | 21 DIC 2025 | Fin de Semana
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13:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
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12:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana