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It’s 2001 in St Petersburg, the cultural capital of Russia and Oleg Shchegolev pings his childhood friend Dmitri about this strange, new thing he’s learning about: Search Engine Optimisation. They start experimenting… writing code and taking SEO roles in Russian eCommerce businesses. Fast forward seven years and the first version of Semrush launches… and revenue doubles organically for four years up to $1m ARR before they both decide to jump in full time. By 2019, they hit $100m ARR, six million free users and over 60 thousand customers. How? This episode of Confessions of a B2B Marketer explains 🤓

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