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Confessions of a B2B Entrepreneur

Why Lead Gen Is NOT Dead with Jason Bradwell of B2B Better

27 Apr 2023

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In this episode of Confessions of a B2B Marketer, I'm joined by Jason Bradwell of B2B Better. We get Jason to share his experience in the field and discuss lead generation strategies for large enterprise B2B companies (e.g. apparently lead gen is not dead!). He explains how to combine podcasting, trade publication relationships, and employee advocacy for extreme pipeline growth.

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