Continuing our summer read-along of Life at the Speed of Play by Zynga founder Mark Pincus, this week I’m digging into Chapter Two: Instincts vs. Ideas. Pincus’s claim that stopped me cold: our instincts are right about 95% of the time, but our ideas are only right about 25% of the time. Once I sat with that, it changed how I think about my own ideas — and the ones my team is generating right now while we build a new product at my company.What you’ll learn:* Pincus’s case for treating your instinct (the founding problem you’re trying to solve) as separate from your idea (any single version of the solution). I connected this to a conversation with my colleague — we killed one of our early ideas for the product (a dashboard, which I don’t believe in anyway) but the instinct underneath it just re-manifested somewhere else entirely* His concept of “the right body of water” — picking a market with room to grow matters as much as the quality of your idea. He lays out four criteria (market entry potential, proven business, opportunity to innovate, long-term potential) that I’m now quietly running our higher ed market against* The Tower Records story about killing a losing idea before ever building it, and why that matters more, not less, in the age of AI — just because you can vibe-code a prototype in an afternoon doesn’t mean you’ve earned the right to skip talking to people first* The “cocktail party” section, my favorite in this chapter. Pincus argues the best ideas come from gatherings with trust, purpose, and a little fun — which is exactly what I’m trying to build into as I launch my new product at work, and honestly why I’ve always run the West Michigan product community the way I do* “B+ is the enemy of A” — his argument that most people pick a B+ idea because it feels safe, not because it’s actually good. Confessions of a Creative Leader is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Confessions of a Creative Leader at creativeleaderconfessions.substack.com/subscribe

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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