From Mama to Mogul with Cécred’s Tina Knowles
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Who is Tina Knowles and why is she significant?
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And she said, I know you know what you're doing. You know, in a room full of people that were advisors, they were like, I don't think that's a good idea. And she was like, my mom knows what she's doing. So she trusts me on things and I trust her. That's really important.
I'm Megan, and this is Confessions of a Female Founder, a show where I chat with female entrepreneurs and friends about the sleepless nights, the lessons learned, and the laser focus that got them to where they are today. No. There's something incredible about a young woman who is willing to roll the dice on herself, be an entrepreneur, and build. Let's say you're in your 20s and you start doing that. Let's say you're in your 30s. Let's say you do that in your 30s and 40s as a working mom and you're trying to figure it out. There is something where I just put my hands up and applaud all of you who are doing the thing. And then there is something that gets a standing ovation. And that is when you are in your 70s and you say, I'm still going to build and I'm still going to invent and I'm still going to create. That is next level entrepreneurship. And that is why I am thrilled to have this guest on today. She knows it better than anyone else. I am talking about Miss Tina Knowles.
She's a fashion designer, beauty entrepreneur, cultural icon who has spent decades celebrating and elevating Black style alongside her daughters. From creating a one-of-a-kind hair salon in the 80s to designing looks for Destiny's Child, Miss Tina, she's always been a force in business. And now she's channeled that into Sacred, the science-backed hair care line that she launched with her daughter, Beyoncé.
We get along really well. And so if we have a disagreement, it's her business. So she gets to win because it's her business.
Together, the two of them have built something incredibly special, and Sacred has already racked up 30 industry awards all in just one year. Beyond her business success, though, Tina has written a new memoir called Matriarch, in which she shares the personal journey behind her family's legacy, her breast cancer experience last year, and building a life rooted in pride and purpose. She is proof that being a mama mogul is not just a title. It's a blueprint for building something that lasts across generations. Here she is. Hi. Oh, how are you? I'm good. How are you? Good. I'm so happy to be sitting down with you. Oh, I'm happy to be sitting down with you. Thank you. Of course. I'm so glad you reached out. And I love seeing Yvette there.
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Chapters
8 chapters
1
Who is Tina Knowles and why is she significant?
0:17–12:01
2
What inspired Tina to start her hair care line, Sacred?
12:01
3
How did Tina navigate motherhood and entrepreneurship?
7:01–32:45
4
What key lessons does Tina share from her memoir, Matriarch?
32:45
5
What is the importance of finding your niche in business?
16:14
6
How does Tina manage work-life balance while supporting Beyoncé?
13:31–28:42
7
What challenges did Tina face while developing hair care products?
28:42–32:54
8
What does it mean to be a 'mama mogul'?
32:54–43:44
Speakers
3 identifiedMore from Confessions of a Female Founder with Meghan
Business Is Not a Battlefield with SPANX’s Sara Blakely
Bootstrapped and Booming with Kitsch’s Cassandra Morales Thurswell
Disrupting the Dress Code with FIGS’ Heather Hasson
Your One Big Break with Clevr Blends’ Hannah Mendoza
Attaining the Unattainable with IT Cosmetics’ Jamie Kern Lima
Building Your Brand Brick by Brick with Highbrow Hippie’s Kadi Lee