The fastest way to win more deals as a consultant is to stop trying to win every deal. Now, I know that sounds counterintuitive, but my guest today, Cliff, has built a multimillion-dollar firm with just three people by mastering this exact principle of radical honesty. And right up front, you're going to get the single most powerful, self-fulfilling prophecy for any consultant, and that is the mindset of working like you don't need the money. I know it might sound easier said than done, but you need to check out this episode for a look inside.Throughout our conversation, we're going to break down Cliff's entire business model, how he provides a free service, yet generates millions in revenue. We're going to get specific about his playbook for client acquisition, including his number one channel for finding high-quality leads. And we're going to go deep on the psychology of high-stakes deals, how to diagnose and dismantle a buyer's fear, and why the real obstacle is almost never what they say it is. This is a masterclass in building a lean, profitable, and powerfully authentic consulting practice. Enjoy.Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business. So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.Cliff Nonnenmacher is a veteran franchise expert who seems to spend more time talking people out of franchising than into it. With decades of experience as an owner, operator, and franchisor, coupled with a highly successful background on Wall Street, he provides direct, honest guidance as part of his mission to help executives build generational wealth and diversify portfolios through the right franchise opportunities. Cliff has been featured in The Wall Street Journal, The New York Times, and CBS MoneyWatch.Connect with Cliff NonnenmacherDiscover more about FranocityMentioned in this episode:Double Your Revenue & Gain Control with Clarity 2.0's Proven Growth System.Stop grinding and start leading. Clarity 2.0 is more than coaching; it's an ROI-verified Growth System built for consultants. Gain personalized...

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