Thank you Fernando Gentil for the introduction to today's guest, Alix Peabody, CEO and founder of Bev. Bev is a wine company that is breaking down barriers in the heavily male dominated alcohol space.Feel free to follow Alix on Instagram and Bev @alixpeabody and @drinkbev. You can also follow your host, Mike, on Twitter @mikegelb. You can also follow for episode announcements @consumervc.One book that inspired Alix personally is The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz and one that inspired her professionally is Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.Here's what you'll learn:What attracted her to entrepreneurship? What was the insight that she saw that led her to starting Bev? Why she chose to raise money. How she was able to position herself to VCs? Her fundraising strategy.What worked and what didn't? What parts of her business did investors care about most? How she established her supply chain? What parts could she control? How she approached brand strategy? How did she think about growth?How has COVID changed her strategy or affected Bev? How did she think about product-market fit, where her customers spend their time and distribution? How she's thinking about growth vs. profitability now? What was the most surprising thing that she learned since founding Bev?What's one thing that she would change when it came to fundraising? What's one thing she would change in the fundraising process? What's one piece of advice for founders of B2C businesses?

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