Matt Nichols (Commerce Ventures) - How Brands Can Leverage Web.3 to Build Community, The Future of Retail From a Crypto Lens, and Use Cases Where Web.3 Might Not Be Impactful

My guest today is Matt Nichols, founder of Commerce Ventures. They back entrepreneurs from every background building the infrastructure for tomorrow's industries. We focus our time deconstructing web.3 and how it could be impactful to brands and change retail. Here are some of the questions I ask Matt: How did you get started in venture capital? When did you found Commerce VC? Why the focus on retail? How can blockchain technology help retail? What’s wrong with current loyalty programs? Paint us a picture of the change in buying behavior for a consumer from the moment they step into a store. Do brands need to embrace Web3 in order to win in the next generation? How should brands approach the creation of digital goods and partnerships with platforms? What’s your due diligence process Supply chain traceability What’s your view about digital goods? What could you not do that blockchain solves for? What’s the relationship between NFT and luxury? What has to work in order for the whole supply chain to transact through smart contracts? How do you also think about customer identification when it comes to wallet ownership? How is this a better point of contact with a person than email?Activity is fully traceable What do you think is one thing that’s overlooked when it comes to the intersection of blockchain and retail? Too many use cases What’s one book that inspired you professionally or personally?The Hard Things About Hard Things Endurance - Shackleton’s Journey to the Southpole Spend time with the customers, try to understand their problems?

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