208: The One Thing Apple Did that Changed Everything

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Recorded04 May 2020

Publishercontentinc.libsyn.com ↗

Handlerec:9238733

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Nope. It wasn't the innovative products that Apple launched that spearheaded the most amazing corporate turnaround in history. It had everything to do with marketing and purpose. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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