Content Inc. - The Podcast
Episodes
Two Storytelling Lessons from My Grandfather (527)
22 Dec 2025
Contributed by Lukas
In this special year-end episode, Joe revisits one of the earliest Content Inc. podcasts, originally recorded in December 2014. It's a deeply personal...
Creators: Time to Say No (526)
15 Dec 2025
Contributed by Lukas
In this episode, Joe digs into a hard truth most creators avoid: we keep doing things we no longer enjoy, not because we have to, but because stopping...
Gratitude As Competitive Advantage (525)
08 Dec 2025
Contributed by Lukas
In this episode, Joe shares a personal story about his father, two very different types of people he observed over Thanksgiving, and why gratitude may...
The Misogi Quarter (524)
01 Dec 2025
Contributed by Lukas
In this episode, Joe breaks down the idea he shared during his MarketingProfs keynote — why creators don't need another tactic or another tool, but ...
Two-Part Belief System for Entrepreneurs (523)
24 Nov 2025
Contributed by Lukas
In this episode, Joe revisits an old article he wrote six years ago about Apple's Think Different campaign and discovers a deeper lesson hidden inside...
The Last Creator Moat Is Being Known (522)
17 Nov 2025
Contributed by Lukas
In this episode, Joe digs into what he believes will become the final competitive advantage for creators in the years ahead. As AI accelerates and pla...
Please Don't Do This in 2026 (521)
10 Nov 2025
Contributed by Lukas
In this unscripted, straight-from-the-heart episode, Joe talks directly to creators and entrepreneurs about what really matters heading into 2026. It'...
3 Content Strategies Before the AI Window Closes (520)
03 Nov 2025
Contributed by Lukas
In this episode, Joe explores what happens after the "three-year window" closes — when AI begins to produce nearly everything on demand. What does t...
Three Non-Obvious Moves for Creators Right Now (519)
27 Oct 2025
Contributed by Lukas
Joe Pulizzi goes deeper into his "three-year window" theory and shares three unconventional strategies creators can use to build real connection befor...
Hey Content Creators: Our Three-Year Window Is Here (518)
20 Oct 2025
Contributed by Lukas
This week, Joe shares insights from conversations at MAICON in Cleveland, where leading AI and marketing experts warned that creators have a limited w...
The Rise of the Fakes (517)
13 Oct 2025
Contributed by Lukas
Joe Pulizzi is back from London—and he's got a story that will change how you think about the future of creation. After traveling overseas (yes, to ...
500 Weeks, Zero Excuses (516)
06 Oct 2025
Contributed by Lukas
This week I'm reflecting on a huge milestone: the 500th episode of This Old Marketing with my friend and co-host Robert Rose. Five hundred weeks witho...
The Power of 15 Seconds (515)
29 Sep 2025
Contributed by Lukas
For almost two decades, Joe Pulizzi was known as the content marketing guy. Then came fiction writing, creator support, and a mix of new projects that...
Small Habits, Big Success (514)
22 Sep 2025
Contributed by Lukas
This week's Content Inc. is a little different. With the launch of my new book Burn the Playbook right around the corner, I wanted to share something ...
What Is Your Tilt?
15 Sep 2025
Contributed by Lukas
In this episode of Content Inc., Joe Pulizzi shares a major shift in his work and thinking. For years, Joe was known as "the content marketing guy." M...
Why Feeling Broken Can Be a Sign of Mastery (512)
08 Sep 2025
Contributed by Lukas
This week on Content Inc., Joe shares a powerful reminder for every creator: feeling "behind" or "not good enough" is not a weakness. It is often a ma...
Stop Playing Small: The Creator Lessons That Hit Me Hardest at CEX (511)
01 Sep 2025
Contributed by Lukas
I just got back from the 4th Annual Content Entrepreneur Expo (CEX) and my notebook is full. In this episode, I share the biggest lessons that every c...
60 Days to Live Mentality
25 Aug 2025
Contributed by Lukas
What if you only had 60 days left to live? In this episode, Joe shares one of the most powerful thought exercises he uses to cut through distractions ...
The 6 Mindset Shifts That Separate Creator Winners from Quitters
18 Aug 2025
Contributed by Lukas
Most creators don't fail because they lack skill or talent — they fail because they never make the mindset shifts that turn effort into results. Aft...
Forced Networking (for content creators)
11 Aug 2025
Contributed by Lukas
Most of the time, content creators are alone...working on content. While this can be productive for the content, it's not good for your mental health ...
Six Rules Top Creators Break to Win Big
04 Aug 2025
Contributed by Lukas
Most creators are following the rules...and that's exactly the problem. They listen to the podcasts, follow the gurus, and try to reverse-engineer suc...
How to Make Live Events Your Secret Creator Growth Engine
28 Jul 2025
Contributed by Lukas
If you're a content creator in a business niche and you're NOT going to live events, you're missing one of the easiest ways to grow your influence, re...
No More Excuses: Take the Misogi Challenge
21 Jul 2025
Contributed by Lukas
Jesse Itzler believes the key to goal setting is in the Misogi Challenge. Jesse's Misogi Challenge is one big, audacious goal that you accomplish duri...
The Big Beautiful Bill's Silver Lining for Creators
14 Jul 2025
Contributed by Lukas
For most Americans, the Big Beautiful Bill is destructionist legislation. But, I started to to look at it like any small business owner, entrepreneur ...
Make Plan B Your Plan A
07 Jul 2025
Contributed by Lukas
If I am you, and I have a job working for someone else, I'd start moving plan B to plan A right now. Build something that only you can do. That's your...
Hey Creator: You're Not Repeating Yourself Enough (502)
30 Jun 2025
Contributed by Lukas
We think we need to keep reinventing the wheel. New idea. New angle. New take. But the truth is… if you're doing it right, you'll feel like a broken...
The Most Powerful Creator Strategy: Silence (501)
23 Jun 2025
Contributed by Lukas
When we talk about creator content strategy, we usually cover audience building, monetization, consistency. But today, I want to talk about something ...
The 500 - Takeaways from 499 Episodes [Special Episode]
16 Jun 2025
Contributed by Lukas
A very special episode of Content Inc. - #500. In this episode Joe discusses the Content Inc. podcast origin story from 2014, why he stopped in 2017, ...
If I Had to Start Over, Here's the Plan (499)
09 Jun 2025
Contributed by Lukas
If I lost everything – the audience, the money, the reputation – and had to start over, here's what I'd do. Step 0: Take Inventory What do I still...
You Can Be Greater: Belief As a Strategy (498)
02 Jun 2025
Contributed by Lukas
As difficult as it is, you must believe you are where you are because of the decisions you have made. You will get to where you are going based upon t...
Become a Great Creator with These Five Types of Mentors (497)
26 May 2025
Contributed by Lukas
You don't build a business alone. You can try. And for a while, it might work. But the moment things get hard—and they always do—you'll either hav...
No Tilt? Here's How to Find One (496)
19 May 2025
Contributed by Lukas
Before you find your Tilt, activities will dart around you like they have no specific purpose. But if you lean into all these different activities, th...
Singular Focus Wins Every Time (495)
12 May 2025
Contributed by Lukas
Why do we fail? Most people don't fail because they're lazy. They fail because they're leaking energy in a thousand directions. Every half finished...
Do You Have the Wrong Side Hustle? (494)
05 May 2025
Contributed by Lukas
We've been doing side hustles wrong since they were first invented. Most people are in a job they hate, and do a side hustle they love. Time to flip t...
Career Longevity Is the New Retirement Plan (493)
28 Apr 2025
Contributed by Lukas
The old model was simple: work 40 years, retire, live off savings. But in today's world, career longevity is the new retirement strategy. And that doe...
What If You're Building the Wrong Business? (492)
21 Apr 2025
Contributed by Lukas
If it succeeded exactly as it's going now, would you be happy with where it takes you? If not, change it. You're not too far down the road. You're not...
The Greatest Example of Content Marketing in History (491)
14 Apr 2025
Contributed by Lukas
For over 80 years, VOA has helped to build support (and fandom) for America. It's been one of our silver bullets for freedom and democracy that no one...
You Have No Competition (490)
07 Apr 2025
Contributed by Lukas
Everyone has goals. I'm sure you have a few right now you are working on. But if goal setting were a skill, most Americans are failing…significantly...
How to Create SMART Goals (489)
31 Mar 2025
Contributed by Lukas
I learned about SMART Goals from Brian Tracy almost 30 years ago. SMART goals are specific, measurable, actionable, relevant and time-bound. How's you...
Mel Robbins & Her Three-Part Content Strategy (488)
24 Mar 2025
Contributed by Lukas
The original "three legs of the stool" for publishing was online, in print and in-person. For today's content creator it's still three legs, but they'...
Who's Your Hero in 10 Years? (487)
17 Mar 2025
Contributed by Lukas
The craziest thing about humanity is that we are the only mammals that know there is a future and can set goals and achieve those goals, but most huma...
4 Steps to Becoming THE Known Expert in Your Industry (486)
10 Mar 2025
Contributed by Lukas
A special episode this week with Marcus Sheridan, author of the new book "Endless Customers." Marcus teaches us about the four-step process for creati...
Starting or Stopping Anything with the Seven-Minute Method (485)
03 Mar 2025
Contributed by Lukas
Beginning or stopping a habit is difficult at best. Sometimes we overthink it and become overwhelmed. Well, anyone can do anything for seven minutes. ...
Finding Your Yes, But Differentiation Message (484)
24 Feb 2025
Contributed by Lukas
While in Key West, Florida this month I've been to the best bars and restaurants in the area. The ones we go back to all seem to be known for somethin...
Four Options to Increase Your Survival (483)
17 Feb 2025
Contributed by Lukas
During these trying times I think the best strategy is to create as many life options for yourself and your family as possible. In this episode, I tal...
Finding Your Edge Position (482)
10 Feb 2025
Contributed by Lukas
To succeed as a content creator, you need two things. First, you need to know what you are good at, and the combinations that make you unique. Second,...
You Are What You Think About (481)
03 Feb 2025
Contributed by Lukas
If I ask you, where will your business be in three years, and you don't know the answer, odds are you will not be successful. You think, sure, write d...
Becoming AI Enhanced (480)
27 Jan 2025
Contributed by Lukas
AI is the talk of the marketing and creator space. But my concern is that most of us are still asleep at the wheel. We need to invest now in our AI...
Your Personal Celebrity Side Hustle (479)
20 Jan 2025
Contributed by Lukas
More and more celebrities are building audiences and launching side hustles. Why you ask? Because actors are almost never in control of who hires them...
The Anti-AI Opportunity (478)
13 Jan 2025
Contributed by Lukas
AI is all the rage, but there could be an incredibly opportunity on the opposite side of this story. A Greg Isenberg AI prediction inspires this epi...
2025 Predictions (477)
06 Jan 2025
Contributed by Lukas
I have no idea what 2025 holds for us content creators, but I gave it a try anyway. In this episode, I'm sharing my thoughts on Bluesky, X, Sports Gam...
How to Be Viciously Mediocre in 2025 (476)
30 Dec 2024
Contributed by Lukas
If you want to be viciously mediocre as a content creator in 2025, I have the prescription for you. This includes: Don't Own Your Own Business Create...
Why Bitcoin and Why Now? (475)
23 Dec 2024
Contributed by Lukas
Should you care about Bitcoin? Now whether you own it or not, I think you actually should care. Bitcoin is important to our financial futures. As Bi...
How to Defend Against AI Agents Hurting Your Business (474)
16 Dec 2024
Contributed by Lukas
Marketing pros everywhere are talking about how AI can help you with your content creation to be more efficient and to be more profitable with your bu...
Your Why Is Holding You Back (473)
09 Dec 2024
Contributed by Lukas
Did you accomplish your business goals this year? Sadly, most content entrepreneurs did not. It's possible that your business why is holding you back ...
Books as a Critical Business Strategy for Creators (472)
18 Nov 2024
Contributed by Lukas
When you look at the most successful content creators on the planet, they generally have at least one, sometimes more, books that they published. Ho...
It's How You React that Matters (471)
11 Nov 2024
Contributed by Lukas
Regardless of what happened to you in the past week, there are quite a few people in your life who are hurting right now. The decisions we make in the...
Selling Your Content Inventory in 4 Steps (470)
04 Nov 2024
Contributed by Lukas
Most content creators are selling their newsletter, podcast and website inventory the wrong way. By taking a limited-inventory approach, you can sell ...
Using Habits to Stop Creative Resistance (469)
28 Oct 2024
Contributed by Lukas
Resistance is all around us, stopping us from creating great things. But one thing can stop the resistance. It's called habit...and creating habits ...
TikTok Is Killing Our Kids [and they know it] (468)
21 Oct 2024
Contributed by Lukas
If you've been following my updates, you know how I feel about TikTok. What we feared was true is actually true. TikTok is significantly harming us a...
The Road Less Traveled [it takes less than you think] (467)
14 Oct 2024
Contributed by Lukas
Unfortunately, most content creators don't make it as content entrepreneurs. Sometimes it takes a different perspective and a minute to look around. A...
You Need More No In Your Strategy (466)
07 Oct 2024
Contributed by Lukas
I'm sure you are creating and distributing content everywhere. But is that the right move? Maybe your strategy should be more about no, than yes. ...
Be More John Lennon (465)
30 Sep 2024
Contributed by Lukas
Have you taken the time to go back and think about why you started the thing you are doing now? If not, or at least you haven't for a while, this epi...
Content Creator? Start Attending In-Person Events in 2025 (464)
23 Sep 2024
Contributed by Lukas
The most successful content creators I know, the real, real content entrepreneurs, make it a point to get to events on a regular basis, speaking or no...
I'm Never Going Back to Graceland (463)
16 Sep 2024
Contributed by Lukas
You can have the best product in the world, but if it's wrapped in horrible content or worse yet, nothing memorable, what's the point? My friend and...
Thinking (and Acting) Like a Millionaire (462)
09 Sep 2024
Contributed by Lukas
If you want to be financially independent, the formula is actually quite easy. It's just that 99 percent of Americans don't follow the plan. Make sure...
What's Your 2025 BHAG? (461)
02 Sep 2024
Contributed by Lukas
You might be doing all the right things with your content creation...but do you have your goals in order? Let's take a page from Jim Collins and revie...
Do What NSYNC Just Did (460)
26 Aug 2024
Contributed by Lukas
NSYNC's "Bye Bye Bye" is blowing up the Top 100 charts again...and this after 25 years. You might not think so, but their little content play with Dea...
How to Write a Crime Novel [Special Episode] (459)
19 Aug 2024
Contributed by Lukas
Writing a crime novel was the most challenging creative and content event of my career. In this special episode, True Crime Reporter's Robert Riggs in...
3 Must-Do Book Launch Strategies (458)
12 Aug 2024
Contributed by Lukas
There are three key strategies you need to employ if you want a successful book launch, and each one happens WAY before you ever publish the book itse...
James Patterson Writing Tips (457)
05 Aug 2024
Contributed by Lukas
James Patterson is one of the most successful novelists of all time. I had the opportunity to spend an hour with him and Mike Lupica this week and rec...
What Is Your Worthy Cause Right Now? (456)
29 Jul 2024
Contributed by Lukas
Entrepreneur and content creator Marcus Sheridan says the most important thing we can do with our content businesses (and our lives) is to find the si...
What's Important Enough to Change? (455)
22 Jul 2024
Contributed by Lukas
In this more personal episode, Joe talks about organizing his family renunion and how it took a change of behavior to make it happen. He thinks you'll...
Your Newsletter Is Too Important (454)
15 Jul 2024
Contributed by Lukas
Most of us aren't taking our newsletter seriously enough. Here are four things that can take your newsletter to the next level. ------- Like this e...
Do or Do Not...There Is No Supposed To (453)
08 Jul 2024
Contributed by Lukas
As content entrepreneurs (and human beings) we need to take "supposed to" out of our vocabulary. ------- Like this episode? SUBSCRIBE on Apple, Spo...
It's Time for Your Content Collaboration (452)
01 Jul 2024
Contributed by Lukas
If you want to be truly successful as a content entrepreneur, you need to strategically place content collaborations into your content business. Here'...
Life Is Short [special episode] (451)
24 Jun 2024
Contributed by Lukas
A special episode of Content Inc. talking about my experiences with Alzheimer's disease, spurred on by "Remembering Gene Wilder" the documentary. Toda...
Sell More Using This Method (450)
17 Jun 2024
Contributed by Lukas
Too many content creators and entrepreneurs open up their sponsor opportunities to anyone and everyone. This generally doesn't work. Here's a better w...
How I Started and Sold The Tilt with Simon Owens (449)
10 Jun 2024
Contributed by Lukas
An indepth interview between Simon Owens and me talking about how and why I started The Tilt and how I ended up selling it to Lulu. Special thanks to ...
Win at AI with Content Signals (448)
03 Jun 2024
Contributed by Lukas
Social media algos have changed. Search engine optimization has changed. And now, AI content is creating the "one answer" philosophy for findability. ...
Creating Your Own Internet (447)
27 May 2024
Contributed by Lukas
As a content entrepreneur, you have the power to choose where you engage/create, and where you won't. You don't have to be everywhere. Perhaps, you sh...
6 Things I'd Do If I Were You (446)
20 May 2024
Contributed by Lukas
This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing. Hunting ...
Your Content Is Making a Difference (445)
13 May 2024
Contributed by Lukas
My quick review (and some proof points) from CEX...and exactly how I know that YOUR content is making a difference in people's lives. ------- Like ...
The New (Old) Content Entrepreneur Business Model (444)
06 May 2024
Contributed by Lukas
The new business model for full-time content creators looks eerily similar to the OG content entrepreneur business model from the 2000s. Listen to wha...
Will TikTok Be Banned or Sold? (443)
29 Apr 2024
Contributed by Lukas
It was a crazy week for TikTok. The President signed a bill that effectively creates an ultimatum for TikTok. What do you, as a content creator, need ...
We Need More Focus on Words as Creators (442)
22 Apr 2024
Contributed by Lukas
It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most co...
A New Way to Publish a Book (441)
15 Apr 2024
Contributed by Lukas
My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers. In this episode I review some of the main...
My Top 5 Business Books [the what and why] (440)
08 Apr 2024
Contributed by Lukas
I talk about the five business-related books that have had the most impact on my career and life. Think & Grow Rich - Napoleon Hill Seven ...
The Secret to Being a Content Entrepreneur [Special Episode] (439)
01 Apr 2024
Contributed by Lukas
A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful...
Don't Be a Full-Time Content Creator (438)
25 Mar 2024
Contributed by Lukas
What does it mean to be a full-time content creator? Is that a thing? If it is, it's probably something we don't want...because if we are a full-time ...
Are We In a Post-Search World? (437)
18 Mar 2024
Contributed by Lukas
AI is slowly taking over as the search engine of choice for more and more professionals. Are you ready for this? Most are not. The next 12 months are ...
Did the Content Creator Bubble Burst? (436)
11 Mar 2024
Contributed by Lukas
Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator? I think she's right and it is. But maybe t...
How to Create a Multi-Million Dollar Business from Your Book (435)
04 Mar 2024
Contributed by Lukas
A special (longer) episode dedicated to how an author (or content creator) can build a successful content business with a book at the core. In this ep...
David Bowie and Getting Uncomfortable with Content (434)
26 Feb 2024
Contributed by Lukas
An important piece of advice from David Bowie gets us talking about if we are really taking enough risks and getting uncomfortable enough with our con...
Why Billy Joel Started Writing Again (434)
19 Feb 2024
Contributed by Lukas
How did Billy Joel, one of the greatest songwriters in history, come to hate the process of writing? It happens to all of us. But what he did to start...
Creators Are Failing Because 9 in 10 Make This Mistake (433)
12 Feb 2024
Contributed by Lukas
I had to make one key decision in the early days of my content creator model in order to succeed. It was extremely difficult to make, but that decisio...
My 8 Best Decisions Ever (432)
05 Feb 2024
Contributed by Lukas
Here's a bonus episode that runs through (in a way) the eight best decisions I've ever made. These include: Set Goals. Create Habits. Get a Roth IRA ...
Content Entrepreneurs Are Not Creating Art (431)
29 Jan 2024
Contributed by Lukas
The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only t...
To Succeed, Don't Hold Back (430)
22 Jan 2024
Contributed by Lukas
Here's a personal story about a day in the life of my content-creator journey. Everything changed that day. It was challenging, but I don't regret it....
6 Ways to Rethink Your Content Business (429)
15 Jan 2024
Contributed by Lukas
An extended podcast covering six key ways you can take your content business to the next level. These include: Rethinking your exit strategy Taking y...