Joe Pulizzi is back from London—and he's got a story that will change how you think about the future of creation. After traveling overseas (yes, to watch the Browns lose again), Joe and his wife attended ABBA Voyage, a virtual concert where lifelike digital avatars of the legendary band perform with a live orchestra. The experience was so real, so emotional, that it sparked a powerful realization: the line between real and fake content has officially disappeared. In this episode, Joe explores: Why audiences no longer care whether content is created by humans or machines How ABBA Voyage and new AI tools from Meta and OpenAI point to a future where creators can "live forever" through data and digital models The profound opportunity this new world presents for independent creators Joe argues that while AI-generated "fakes" are on the rise, nothing can replace a real human who takes ownership of their work, their audience, and their meaning. This episode connects deeply to the message behind Burn the Playbook: In a world where everything is automated, authentic ownership is your unfair advantage. Listen in and ask yourself: Would you rather connect with the reals… or are you ready to embrace the fakes? 👉 Get my new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Content Inc. here - https://www.contentinc.io/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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