Content Inc. - The Podcast

The ONE Key to Great Content Creation (428)

08 Jan 2024

Contributed by Lukas

If you had just one year to live, how would you change your content creation business? This episode could change your life and career. I hope it does....

2024 Content Predictions [Special Episode] (427)

01 Jan 2024

Contributed by Lukas

A special episode of Content Inc.! I'm bringing in my content marketing colleague Robert Rose to discuss our content, marketing and media predictions ...

Success in 2024 [Do These Nine Things] (426)

25 Dec 2023

Contributed by Lukas

Let's make 2024 truly incredible (for you and for others) by doing these nine critical activities. 1. Decide On Your Goals I've talked many times on...

The Why Exercise (425)

18 Dec 2023

Contributed by Lukas

Do you know why you are doing all the things you are doing? Most content entrepreneurs don't. Take a few minutes and do this quick exercise. It will ...

Four Critical Questions that Drive Your Content Business (424)

11 Dec 2023

Contributed by Lukas

Are you in a content slump? If so, perhaps taking a hard look at these four questions will make the difference. What is your content's purpose? Who is...

The TLDR on the OpenAI Soap Opera (423)

04 Dec 2023

Contributed by Lukas

Here's everything you need to know about what happened at OpenAI in less than five minutes. ------ This episode is sponsored by Lulu.comBooks are amon...

Finding the Money to Support Your Content Business (422)

27 Nov 2023

Contributed by Lukas

Sometimes we get into a rut as content entrepreneurs, using the same old ways to monetize content over and over again. Maybe there is a better way. In...

Your Content Must Be Different. Here's How. (421)

20 Nov 2023

Contributed by Lukas

The biggest problem right now with new content launches is differentiation (or lack of it). The majority of new (and ongoing) content projects simply ...

Critical Content Productivity Tips (420)

13 Nov 2023

Contributed by Lukas

Last week I listened to a best-selling author give a masterclass on writing and content productivity tips. In this episode I go through the ones that ...

Should You Change Your Brand Name? (419)

06 Nov 2023

Contributed by Lukas

Sometimes, the name you chose for your content brand just doesn't work. Maybe it did at one point...but now you know the truth...it just doesn't fit. ...

5 Website Fixes to Make Today (418)

30 Oct 2023

Contributed by Lukas

I just refreshed my entire website and made five important changes. Here they are! One, make it personal. Have the copy come from you, not the third ...

John Mulaney vs. Louis CK: Choose Your Content Business Model (417)

23 Oct 2023

Contributed by Lukas

John Mulaney and Louis CK (before all the trouble) have two very different models as content creators. In this episode, Joe breaks down the difference...

The No-Click Social Media Strategy (416)

16 Oct 2023

Contributed by Lukas

Website traffic from social media sites has fallen off a click for most media, brand and creator sites. Can we even use social media to help our busin...

The AI Consulting Freeze + 3 Creator Trends (415)

09 Oct 2023

Contributed by Lukas

Joe's fall travel has begun. The good news is that Joe is listening to the trends. In this podcast, JP breaks down four key trends, including the move...

How to Quit Your Job and Start a Content Business (414)

02 Oct 2023

Contributed by Lukas

Here's everything you need to know to quit your current corporate position and start a content business. My wife and I (and an amazing group of peop...

How to Build Your Content Marketing Empire [Special Episode] with Louis Grenier (413)

25 Sep 2023

Contributed by Lukas

If you are trying to build a content empire, either as an individual creator or as part of a content marketing team, this episode is for you. Here's J...

Why You Need to Buy Direct (412)

18 Sep 2023

Contributed by Lukas

The tide has turned over the past decade. Today, most creators do not control their own content distribution. We've lost direct access to the audience...

I Wish I Knew These Five Things Before Starting a Content Business (411)

11 Sep 2023

Contributed by Lukas

I started my first business in 2007. I squandered about two years time because I didn't understand these concepts. Here are five distinct ways you can...

Content Creator Survival Tips (410)

04 Sep 2023

Contributed by Lukas

This week, Joe answers a listener question about how to survive with your content creator business when your audience is still very, very small. Hint:...

The Content Opportunity in Aging: Interview with Brian Clark (409)

28 Aug 2023

Contributed by Lukas

A special Content Inc. episode with content pioneer Brian Clark. Brian talks about the longevity economy and the special opportunity creators and mark...

Time to Stop Publishing on Amazon (407)

21 Aug 2023

Contributed by Lukas

There have been a slew of AI-generated books being published on Amazon and Goodreads in the names of legitimate authors. In today's podcast, Joe break...

You Plan an Exit When You Start the Business (406)

14 Aug 2023

Contributed by Lukas

I know...another podcast about exit strategies. Don't worry. This one goes through a very easy three-step process that every entrepreneur should be em...

Big Announcement [My Next Chapter] (405)

07 Aug 2023

Contributed by Lukas

Big news this week as we have sold The Tilt and Creator Economy Expo to our partners at Lulu. My role is changing a bit, and I'm excited to announce a...

What To Do with AI (404)

31 Jul 2023

Contributed by Lukas

I spent the week listening to AI experts and marketing professionals living in the world of artificial intelligence. I have some thoughts on what we n...

Pricing and Why We Won't Go Back (403)

24 Jul 2023

Contributed by Lukas

The majority of creators and agencies still struggle with how to display pricing information. Here are a couple of examples of good and bad pricing me...

Threads: 4 Critical Insights (402)

17 Jul 2023

Contributed by Lukas

Joe runs through four interesting insights when it comes to Twitter's new competitor (Threads). See if you agree or not. This episode is sponsored by ...

Do This One Thing [Mid-Year Checkup] (401)

10 Jul 2023

Contributed by Lukas

It's the middle part of the year, which makes now a great time to look at how you are going to finish the year. I think I have the perfect word for yo...

3 Podcasting Tips for Special Episode #400

03 Jul 2023

Contributed by Lukas

A very special Content Inc. episode. Number #400. In it, I share three tips for the success of this podcast and hopefully give you some insight on how...

The Content Change that Turned Seth Rogen Into a Success (399)

26 Jun 2023

Contributed by Lukas

When comedian Seth Rogen started out in comedy, he received a piece of advice that changed the course of his entire career. Fortunately, Seth learned ...

Are You Useful? (398)

19 Jun 2023

Contributed by Lukas

So many content creators fail to present their content as useful. At best, it comes off as information. You are not in the information business. You a...

Say What It Is (397)

12 Jun 2023

Contributed by Lukas

Often we are so concerned with the marketing that surrounds the thing that we don't say what the thing actually is. In this episode, we breakdown a ne...

Adding a Nonprofit Purpose to Your Content Business (396)

05 Jun 2023

Contributed by Lukas

Every content entrepreneur needs to have a portion of their time dedicated to a giving, or philanthropic, nonprofit goal. Here's an example of how to ...

Underpriced Attention (395)

29 May 2023

Contributed by Lukas

At Veecon 2023 last week there was talk about the concept of underpriced attention. You can find this with advertising, but also with platforms like e...

Content Creator Secrets with Jay Acunzo and Nathan Barry (394) [Special Episode]

22 May 2023

Contributed by Lukas

A very special Content Inc. episode, recorded live from Creator Economy Expo. Jay Acunzo, founder of Creator Kitchen, interviews Nathan Barry, CEO of ...

When to Outsource: A Simple Guide (393)

15 May 2023

Contributed by Lukas

To be successful, content entrepreneurs need to outsource many things on an ongoing basis. The ones who can't part with things they aren't very good a...

What It Takes to Become a Successful Content Entrepreneur [Research] (392)

08 May 2023

Contributed by Lukas

In this longer-than-normal Content Inc. episode, Joe breaks down the findings from the 3rd Annual Content Entrepreneur Research from The Tilt. From th...

Are You Goal Settling? (391)

01 May 2023

Contributed by Lukas

More talk about goals, but with a different angle. Is it possible to set the right goals, but then settle at the last minute for less than you are cap...

Time to Rethink Your Destination? (390)

24 Apr 2023

Contributed by Lukas

Your journey as a content creator could (and should) be amazing, but only if the destination is worthy. Now is the perfect to to think (or rethink) ab...

Time or Money: What's More Important? (389)

17 Apr 2023

Contributed by Lukas

So many times we don't do the proper equations when it comes to time versus money. Time is our most valuable asset, but often we do not treat it as su...

Jay Clouse on the Science Behind Successful Content Creators (388)

10 Apr 2023

Contributed by Lukas

A special episode with Jay Clouse, founder of Creator Science. Jay unpacks a number of issues, including: The power of your content brand Exit strate...

3 Ways to Stand Out in a Sea of Content Clutter (387)

03 Apr 2023

Contributed by Lukas

We talk about three methods: audience and content focus, platform tilting, and recombination as valid ways to break through all the content clutter ou...

Your Content Project Failed. Here's How to Deal with It (386)

27 Mar 2023

Contributed by Lukas

Fight as we may, sometimes you fail. It just happens and often we don't have all the answers to why. But could your failure be an opportunity? Perhaps...

3 Insights on Holidays, Patience and Meetings (385)

20 Mar 2023

Contributed by Lukas

Three different thoughts and ideas this episode. The first considers why starting a holiday could be an amazing opportunity for your business. The sec...

Your Content Creator Vision Quest (384)

13 Mar 2023

Contributed by Lukas

Sometimes we forget why we do the things we do as content creators and content entrepreneurs. In this episode, Joe takes a page from the movie "Vision...

THE 5 Critical Strategies for Content Entrepreneurs (383)

06 Mar 2023

Contributed by Lukas

Over my 15+ years as a content entrepreneur, there have been five critical strategies I've employed that have made my journey a success. They include....

Turning Your Passion into a Content Business (382)

27 Feb 2023

Contributed by Lukas

I'm not a fan of focusing on your passion as the core of a content business. Most times, it simply doesn't work. But...sometimes it does. In this epis...

Patience and Hadestown (381)

20 Feb 2023

Contributed by Lukas

It took over 12 years for Hadestown, the musical, to go from initial production to a Broadway musical, where it ultimately won the Tony awards for bes...

Why You Need to Edit like Lizzo (380)

13 Feb 2023

Contributed by Lukas

For Lizzo's new album, she created 170 songs, but only published 12. In this episode, we talk about how Lizzo is making the correct editorial decision...

The Best Sponsorship Model for Creators (379)

06 Feb 2023

Contributed by Lukas

So many content creators develop and promote regular sponsorships...with minimal to no luck. Today I talk about another angle on the limited-inventory...

How I Use ChatGPT and DALLE-2 (378)

30 Jan 2023

Contributed by Lukas

Today I break down how I use two AI tools from OpenAI - ChatGPT and DALLE-2. How are you using these tools? I'd love to know. Please leave me a commen...

The Content Channel Plan in Action (377)

23 Jan 2023

Contributed by Lukas

This week we dive into a special preview of Epic Content Marketing...breaking down all the elements of a content channel plan and how it comes togethe...

The Creator Model: Audience Simple, Revenue Diverse (376)

16 Jan 2023

Contributed by Lukas

Content creators tend to complicate the model. But generally, a successful business model for a content creator is pretty simple. For audience buildin...

The End of $TILT Coin: A Tale of Rented Land (375)

09 Jan 2023

Contributed by Lukas

Here's the full story behind why we created $TILT coin, and how its demise was due to building on rented land. If you are interested in building on We...

Infusing More of YOU into Your Content (374)

02 Jan 2023

Contributed by Lukas

Now is the absolute best time to lean into YOU. That's right. All your quirks. All your weirdness. The way you talk. The way you write. You need to ta...

My Big Bet on LinkedIn in 2023 (373)

26 Dec 2022

Contributed by Lukas

I'm taking a calculated play on LinkedIn in 2023. In this episode I go through the reasons why, and what I'm doing, step-by-step, to increase my audie...

Homework: Find Your Spiky Point of View (372)

19 Dec 2022

Contributed by Lukas

The best content creators on the planet have what Maven's Wes Kao calls a "Spiky Point of View." A spiky point of view can be the one thing that separ...

The 10k Creator (Bonus Episode) - Answering Your Questions

14 Dec 2022

Contributed by Lukas

A special "live" episode of the 10k Creator show with Daren and Joe. In this episode, we run through the first season of 10k Creator and talk content ...

3 Tips to Driving Sponsorship Revenue for Content Creators (371)

12 Dec 2022

Contributed by Lukas

Sponsorships and ads may be low-hanging fruit for content creators, but it's definitely not easy. Here are three tips to get you started, including ti...

Year-End Assignment: Who's Your Who? (370)

05 Dec 2022

Contributed by Lukas

The Content Inc. model only works if we are consistently helping other people. But who is your "other people"? Now is the time to evaluate the specifi...

The 10k Creator (Episode 10) - The Season One Big Finale

30 Nov 2022

Contributed by Lukas

Joe is back for the final episode of The 10k Creator! In this episode Joe shares his biggest takeaways from the four guest episodes, and Daren gives a...

Why Your Newsletter Is THE Most Important Asset (369)

28 Nov 2022

Contributed by Lukas

It seems every social platform is going through significant change...Twitter, TikTok, Facebook, Instagram and more. Content creators need to treat thi...

The 10k Creator (Episode 9) w/ Brian Clark - Creating a Seven-Figure Business

23 Nov 2022

Contributed by Lukas

Brian Clark is the founder of Copyblogger as well as his two current projects Unemployable and Further. He's a pioneer in content marketing, having bu...

Thinking about Selling Your Content Business? Do These Four Things Now (368)

21 Nov 2022

Contributed by Lukas

Whether you are thinking about "ever" selling your content business, or you want to create the most valuable business asset possible, there are four c...

The 10k Creator (Episode 8) w/ Lexi Grant - Content, Monetization & Distribution

16 Nov 2022

Contributed by Lukas

Our third guest expert for the 10k Creator Podcast is Lexi Grant from They Got Acquired. Lexi has successfully grown and sold multiple content busines...

How Do I Get More Speaking Gigs? [Five Steps] (367)

14 Nov 2022

Contributed by Lukas

Speaking is critical for your success as a content entrepreneur. And there is a right way and a wrong way to go about getting more speaking gigs. Here...

The 10k Creator (Episode 7) w/Daphne Gomez - Grow Community and Revenue

09 Nov 2022

Contributed by Lukas

In our second guest expert episode, we welcome Daphne Gomez to the show. Daphne runs Teacher Career Coach, a resource for teachers who may be looking ...

Creating Your Last Piece of Content [WW Disney Do?] (366)

07 Nov 2022

Contributed by Lukas

An amazing reminder of how content, art and commerce come together into something beautiful...or not. Here are some lessons from Disney on building co...

The 10k Creator (Episode 6) w/Jay Clouse - The Content Creator Path to Six Figures

02 Nov 2022

Contributed by Lukas

In this episode of The 10k Creator, we have our first guest expert, Jay Clouse, the founder of Creator Science and host of the popular Creative Elemen...

If TikTok Is Banned What Should Content Creators Do? (365)

31 Oct 2022

Contributed by Lukas

With US and Chinese tensions continuing to rise, does that mean TikTok could ultimately be banned in the United States? I believe the answer is yes. C...

The 10k Creator (Episode 5) - 1500 to 2500: Running the Content Business

26 Oct 2022

Contributed by Lukas

In this episode of The 10k Creator, we've caught up to the current phase of Daren's content business, Craftsman Creative. We get a unique look into th...

Big Opportunity IF You Limit Yourself (364)

24 Oct 2022

Contributed by Lukas

I have this friend who seems to be failing. Why? He's not limiting himself in two different ways...and he's making the two biggest mistakes that conte...

The 10k Creator (Episode 4) - 1000 to 1500: Boost Growth with Projects

19 Oct 2022

Contributed by Lukas

In this episode of The 10k Creator, Joe & Daren discuss the power of projects, how they can give your growth a boost, give you easier access to collab...

Laser Focus: Your Game Changer (363)

17 Oct 2022

Contributed by Lukas

The majority of content creators fall into the average category. Not because they can't be great, but because their focus is holding them back. If you...

The 10k Creator (Episode 3) - 500 to 1000: Driving Early Revenue

12 Oct 2022

Contributed by Lukas

In this episode of The 10k creator, Joe & Daren discuss the next phase in the content entrepreneur journey - 500-1000 email subscribers and making you...

Publishing Your Next Book? Here's 3 Tips to Get Started (362)

10 Oct 2022

Contributed by Lukas

Publishing a book every two years has probably been the best strategy for developing my professional success. But it's not easy. If you are considerin...

The 10k Creator (Episode 2) - Zero to 500: Focusing on Email and Revenue

05 Oct 2022

Contributed by Lukas

In this episode of the 10k Creator, Joe and Daren talk about getting started the correct way as a content entrepreneur. At the zero to 500 subscriber ...

Getting Started with Social Tokens [Do's and Don'ts] (361)

03 Oct 2022

Contributed by Lukas

TILT coin is now over a year and a half old. We've learned a lot from the program. In this episode, Joe goes over how to get started, the different te...

The 10k Creator Podcast (Episode 1) - The Content Entrepreneur's Mindset

28 Sep 2022

Contributed by Lukas

In this first episode of the 10k Creator Podcast Show, Joe Pulizzi and Daren Smith introduce the show, how it came about, and explain how this podcast...

Special Episode - Going All-In on Podcasting

26 Sep 2022

Contributed by Lukas

You get two things in this episode. First, a sampling of Joe's current state of mind and, second, why he believes there is a huge opportunity right no...

Tent-Pole Content Projects a Must...Plus a New Show (360)

26 Sep 2022

Contributed by Lukas

Slow and steady is the way, but how can we speed up the process. Tent-pole projects are the answer. In this podcast, Joe breaks down the idea of quart...

Platform x Book x Speaking (359)

19 Sep 2022

Contributed by Lukas

Like it or not, a book will take your content entrepreneurial career to the next level. The good news is that you can plan for making this happen and ...

Desperation Revenue (358)

12 Sep 2022

Contributed by Lukas

Sometimes, no matter what you do, you can't drive enough revenue to support your content entrepreneur business. When times get desperate, it's time fo...

Smart Content Creators Do This... (357)

05 Sep 2022

Contributed by Lukas

While there is nothing wrong with creating large audiences on TikTok, YouTube and Instagram, smart content creators know that the key to building true...

Don't Make this Mistake with Your Content Brand (356)

29 Aug 2022

Contributed by Lukas

In a meeting with a potential buyer of content creator brands, I learned two very important rules for content creators who would ever consider selling...

A Strategy for Dealing with Content Burnout (355)

22 Aug 2022

Contributed by Lukas

Every content entrepreneur needs two things - a valid content tilt and a consistent delivery. But, does consistency mean that the content creator neve...

How to Increase the Value of Your Content Business (354)

15 Aug 2022

Contributed by Lukas

Interested to know how much your content creator business is worth? Much of it is actually under your control. Now is the time to think strategically ...

The "Rented Land" Seduction for Content Creators (353)

08 Aug 2022

Contributed by Lukas

There is nothing inherently wrong with putting all your chips into Instagram, TikTok or YouTube. It's just not a business model I could EVER recommend...

A Better Podcast Strategy? (352)

01 Aug 2022

Contributed by Lukas

Scott Galloway has been adding new episodes into his Prof G podcast feed. Why does this matter? In the past, a podcaster would set up an entirely new ...

Content Creators Need This One Thing (351)

25 Jul 2022

Contributed by Lukas

The most successful content creators and content entrepreneurs in the world focus on being great at one thing. To become a successful content business...

Selling Sponsorships? Be Sure to Ask this One Question (350)

18 Jul 2022

Contributed by Lukas

Many content creators are hesitant to sell sponsorships and advertisements. Simply put, it's not natural for them. Once we get beyond our fear, we oft...

A Simple Plan for Updating Old Content (349)

11 Jul 2022

Contributed by Lukas

The best content you create today might actually be updating your old, out-of-date content. Do you know which of your high-trafficked pages need updat...

Why It's Risky Not Working for Yourself (348)

04 Jul 2022

Contributed by Lukas

A very special encore episode of Content Inc. The world is changing. The definition of security does not necessarily include having a full-time job a...

An Exit Strategy for Content Creators (347)

27 Jun 2022

Contributed by Lukas

Most content creators/content entrepreneurs never plan for an exit...it just happens to them. Exit planning for content creators starts at the very be...

Time to Trim the Fat (346)

20 Jun 2022

Contributed by Lukas

Last episode we talked about choosing growth. In order to do that, we need to lengthen our financial runway. One way is to diversify revenue streams. ...

Retreat, Halt or Advance (345)

13 Jun 2022

Contributed by Lukas

As we head into a recession, content creators have three choices. Should we retreat? Should we halt and keep the status quo? Should we advance? Two o...

Creating a "Fans First" Signup Process (344)

06 Jun 2022

Contributed by Lukas

Most creators get into a rut with their content sign-up process. Over time, it gets stale. We need to create a "fans first" process to keep the experi...

This Recession Not All Bad for Content Creators (343)

30 May 2022

Contributed by Lukas

Recessions are generally not good. But, in the case of many small content creators, a recession can be an amazing opportunity. I'll break down three w...

Execution, Not Ideas (342)

23 May 2022

Contributed by Lukas

Everyone has ideas. You have amazing ideas. But it's not the ideas that make the difference. It's all in the execution. Are your ideas getting in the ...

This Event NFT Is a Home Run (341)

16 May 2022

Contributed by Lukas

After six months we were finally able to see a Never-Ending Ticket NFT in action...and it was better than I could have possibly imagined. ------- Like...

Who Will Buy Your Company? (340)

09 May 2022

Contributed by Lukas

Everyone will exit their business someday. Do you want to do it on your terms or be forced into an exit? Here is a very simple strategy to make sure, ...