Content Inc. - The Podcast

15 Critical Success Tips for Startups (339)

02 May 2022

Contributed by Lukas

A blast from the past...one of our most popular episodes covering 15 success tips for startups and content entrepreneurs. Enjoy! ------- Like this epi...

Your Pivot to Advertising (338)

25 Apr 2022

Contributed by Lukas

It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscription or membership p...

What If You Stopped Publishing? (337)

18 Apr 2022

Contributed by Lukas

If you stopped publishing your content, would your customers/audience/community miss it? Most content entrepreneurs automatically believe the answer w...

Why You Need to Risk More as a Content Entrepreneur (336)

11 Apr 2022

Contributed by Lukas

You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, you need to double dow...

You - The Content Entrepreneur (335)

04 Apr 2022

Contributed by Lukas

I'm recommitting myself to the term content entrepreneur. It's meaningful. It's your badge of honor. It's a special kind of entrepreneur. If you're do...

Your Web3 Business Model. Start here. (334)

28 Mar 2022

Contributed by Lukas

So many creators aren't sure what the real benefits are to integrating Web3. The token provides us the answer...and can turn your fans into super fans...

Creators: Is Your Audience Buying Power the Problem? (333)

21 Mar 2022

Contributed by Lukas

Sometimes a content creator can do all the right things and still not be successful. In many cases, this has to do with the buying power of the audien...

Don't Do What Disney Just Did (332)

14 Mar 2022

Contributed by Lukas

Disney just announced the launch of a brand new product that has nothing to do with helping the customer. I know...this rarely happens with Disney...b...

Try Changing the Marketing Conversation (331)

07 Mar 2022

Contributed by Lukas

Are you always fighting your marketing battles with more features and more benefits? Maybe there is a better way. Try actually changing the conversati...

The Buy Before Build Exercise (330)

28 Feb 2022

Contributed by Lukas

Almost no content creators do this exercise when everyone should. This exercise is important even if you are never thinking about purchasing an outsid...

What Content Creators Can Learn from the Video Game Crash of 1983 (329)

21 Feb 2022

Contributed by Lukas

An event happened almost 40 years ago that nearly duplicated itself over the past few years. As in the Great Video Game Crash of 1983, we've seen digi...

Your Content Brand Is Critical. Here's Why. (328)

14 Feb 2022

Contributed by Lukas

Content creators get too focused on the tech...the blog, the videos, the NFTs, the podcast. Your customers and prospects don't care about what your co...

Saying No to NFTs? Try Practicing First (327)

07 Feb 2022

Contributed by Lukas

I just completed a poll of 500 people in marketing and content creation, and 42 percent say they are never going to buy an NFT. Strong words. But the ...

5 Mistakes Businesses Make with Content (326)

31 Jan 2022

Contributed by Lukas

When I do a content audit, I see the save five mistakes happening over and over for small businesses and content creation. Here's what I notice with m...

A Worthy Content Curation Technique (325)

24 Jan 2022

Contributed by Lukas

Do you ever have trouble finding something on Google for your industry? If so, that signals a big fat opportunity. Try this content curation technique...

How Much Does Audience Size Matter with Content Creators? (324)

17 Jan 2022

Contributed by Lukas

Yep...it's that question again? Does audience size matter? Well yes...and no. Millions of content creators are successful with smaller audiences. You ...

Need a Content Tilt? Don't Be Original (323)

10 Jan 2022

Contributed by Lukas

Every content creator wants to be original. Is that even possible? It might not be. Instead, try taking multiple concepts and combining them into some...

2021 Review - From Social Media to the Token (322)

03 Jan 2022

Contributed by Lukas

It was a crazy 2021. The big news was how the major social media platforms showed ultimate control, and then how the crytpo token might be a way out. ...

7 Keys to Building a Loyal Audience w/ Content [Special Episode] (321)

27 Dec 2021

Contributed by Lukas

A very special New Year's episode of Content Inc. where I go through seven different strategies on how to build a loyal audience. Specifically, I tal...

A 2022 Goal-Setting Process that Works (320)

20 Dec 2021

Contributed by Lukas

It's that time of year again. Here's an "easy" way to set up goals for 2022 that you can commit to and will change your life for the better. Need a go...

Taking Control of Screen Time (319)

13 Dec 2021

Contributed by Lukas

First, excited to announce our new event - CEX: Creator Economy Expo - at the Arizona Grand Resort in Phoenix, May 2-4, 2022. In addition, we launched...

NETs - An NFT Roadmap for Content Creators (318)

06 Dec 2021

Contributed by Lukas

Announcing the official launch of our Never Ending Tickets with a step-by-step process on how to make it happen for your content creation efforts. I ...

Creating Your Content Training & Education Program (317)

29 Nov 2021

Contributed by Lukas

Here's an overview of how I map out my day for my personal training and education process. To be a great content creator, you need a daily plan of wha...

Content Creators, DAOs, and Your Future (316)

21 Nov 2021

Contributed by Lukas

Well, we didn't win the US Constitution…but this is going to be big. If you don't know what I'm talking about, here are the details. As you know fro...

Build Faster with a Content Network (315)

15 Nov 2021

Contributed by Lukas

I first started in content marketing back in 2000 at a business-to-business publishing company. At that time, we were selling clients, for the most pa...

The Community Token Business Model for Content Creators (314)

08 Nov 2021

Contributed by Lukas

I've been struggling about where to put community tokens (creator coins or social tokens) in the content creator business model. I think I found the a...

Digital Property for Content Creators (313)

01 Nov 2021

Contributed by Lukas

The ability for content entrepreneurs to create their own digital property through NFTs is a game changer. Now is the time to start learning, experime...

NFT as Never Ending Ticket (312)

25 Oct 2021

Contributed by Lukas

NFTs could be the greatest opt-in subscription for content creators since the dawn of email. NFTs could function more like NETs in the future, or Neve...

How Content Creators Use Community Tokens (311)

18 Oct 2021

Contributed by Lukas

For decades we've had "their" models and "mine" models for content creator business models. Today, because of the blockchain, we can have "our" models...

If You Could Do Only One Thing (310)

11 Oct 2021

Contributed by Lukas

Apparently we are all doing our "to-do" lists the wrong way. Instead of making a list and crossing off your items, your job is to select only one thin...

10 Content Strategies for Content Entrepreneurs (309)

04 Oct 2021

Contributed by Lukas

An overview of my keynote from Content Marketing World 2021, where I review 10 amazing opportunities/strategies where content entrepreneurs are out ma...

The End of Content Competition (308)

27 Sep 2021

Contributed by Lukas

Most companies look at content competition in the wrong way. In the content world, competition is more like partnership. In the new world, the rising ...

Taking the Risk (307)

20 Sep 2021

Contributed by Lukas

Right now, we have to be what's called "risk on." It's too easy to fall into the trap of being comfortable. Want to grow? To succeed? We need to stret...

The Web 2.5 Model of Content Creation (306)

13 Sep 2021

Contributed by Lukas

Is a new business model for content entrepreneurs upon us? Well...maybe. It may be that new community-first models are superior to Web2 models of the ...

Generating Revenue FOR Your Audience (305)

06 Sep 2021

Contributed by Lukas

In Web 3.0, is it possible to not only generate revenue for yourself through content creation, but for your audience as well? I think this is actually...

Finding Your Minimum Viable Audience (304)

30 Aug 2021

Contributed by Lukas

All content entrepreneurs need to start with an MVA, a minimum viable audience, before they launch products or diversify. Here's how to get started. -...

Getting Started with NFTs (302)

16 Aug 2021

Contributed by Lukas

Content creators at big corporations and those creating content for their own businesses need to figure out how to get started with NFTs...and do it q...

Q&A with John Lee Dumas from Entrepreneurs On Fire EOF (301)

12 Aug 2021

Contributed by Lukas

We cap off our Content Inc. book tour interview series with John Lee Dumas from EOF. How did he build it? What was his content tilt? What's the produc...

You Must Remember This Date (300)

09 Aug 2021

Contributed by Lukas

John Rockefeller celebrated one day every year over all others, and teaches us why content entrepreneurs need to celebrate this date as well. ------- ...

Q&A with Trish Witkowski from Fold Factory (299)

05 Aug 2021

Contributed by Lukas

Trish breaks down the secret to her success on YouTube and how she generates multiple lines of revenue from building an audience through video. ------...

Two Things We Need to Fix Now in the Content Business (298)

02 Aug 2021

Contributed by Lukas

In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are going to move this p...

Brian Clark from Unemployable and Copyblogger Q&A (297)

29 Jul 2021

Contributed by Lukas

I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his content creation busines...

Focus on Why before What (296)

26 Jul 2021

Contributed by Lukas

So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mistake in content mark...

Q&A with Teach Better (295)

22 Jul 2021

Contributed by Lukas

A fascinating interview with Chad Ostrowski, Rae Hughart, and Jeff Gargas of Teach Better, one of the content entrepreneur case studies from Content I...

Create a Marketing Category in 3 Steps (294)

19 Jul 2021

Contributed by Lukas

Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. If you can make this happen, i...

Q&A with Comedian Michael Jr. (293)

15 Jul 2021

Contributed by Lukas

An in-depth interview with comedian Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and h...

A Tabula Rasa for Your Content Operations (292)

12 Jul 2021

Contributed by Lukas

So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. This is not the correct ...

Kristen Bor from Bearfoot Theory (291)

08 Jul 2021

Contributed by Lukas

An in-depth interview with Kristen Bor who created one of the leading "van life" destinations. Find out how she started and grew a blog into a content...

Smartless and Taking Back Control (290)

05 Jul 2021

Contributed by Lukas

In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taking back control. ----...

Anthony Fasano from Engineering Management Institute (289)

01 Jul 2021

Contributed by Lukas

Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he did to build a podcast...

What the Most Successful People Don't Do (288)

28 Jun 2021

Contributed by Lukas

Successful people do many things, but I can tell you two things that they definitely DO NOT do (it has to do with smartphones and television). -------...

Nathaniel Whittemore (@nlw) from The Breakdown (287)

24 Jun 2021

Contributed by Lukas

Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet. NLW details his process for a daily ...

Big Tech Setting a Mouse Trap for Content Creators (286)

21 Jun 2021

Contributed by Lukas

The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall for the bait, and th...

Wally Koval from Accidentally Wes Anderson (285)

17 Jun 2021

Contributed by Lukas

An in-depth interview with Accidentally Wes Anderson (AWA) founder Wally Koval on how he built the 1.5+ million strong Instagram presence...and how he...

Zig When Everyone Else is Zagging (284)

14 Jun 2021

Contributed by Lukas

Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Time to take a new look...

Ann Handley and Total ANNARCHY (283)

10 Jun 2021

Contributed by Lukas

An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, ...

Need Content Ideas? Here's 10 Strategies (282)

07 Jun 2021

Contributed by Lukas

Content ideas come from many areas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will keep the content marketi...

Michael Stelzner from Social Media Examiner (281)

03 Jun 2021

Contributed by Lukas

The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first model to build a mul...

3 Questions Content Entrepreneurs Need to Ask (280)

31 May 2021

Contributed by Lukas

Ryan Holiday, a follower of Stoicism, believes that people need to ask themselves these three questions every day. We look at each from a content crea...

One Sure Way to Cut through the Clutter (279)

24 May 2021

Contributed by Lukas

So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an expert, original resea...

Why Content Inc. Business Models Crush Product Led Models (278)

17 May 2021

Contributed by Lukas

Most product-first and service-first business models have limited revenue possibilities. With an audience-based, Content Inc. approach, multiple reven...

Why Killing Your Content Marketing Makes the Most Sense (277)

10 May 2021

Contributed by Lukas

Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. The fix? We need to sta...

A Content Partnership Example that Can't Lose (276)

03 May 2021

Contributed by Lukas

A group is generally greater than the one. Here's an amazing example of multiple creators banding together to develop something amazing, sending their...

The Real Reason David Beat Goliath (275)

26 Apr 2021

Contributed by Lukas

David beat Goliath because he played a different game. As content entrepreneurs, we can't fall into the trap of playing the same game as larger busine...

Content Entrepreneurs Must Diversify Revenue...Now (274)

19 Apr 2021

Contributed by Lukas

Content entrepreneurs with large audiences can afford to focus on one revenue source. Joe Rogan can do it. PewDiePie can. So can Tim Urban from Wait B...

6 Incredible Exit Strategies from Content Creators (273)

12 Apr 2021

Contributed by Lukas

You don't have to sell, but you should have an exit plan. I've discovered six very different exit strategies from content creators and content entrepr...

The Rise of the Content Entrepreneur (272)

05 Apr 2021

Contributed by Lukas

It's not the creator economy. Or the passion economy. Content creators won't get the job done. The fastest growing area of entrepreneurship today are ...

Are Creator Coins a Thing for Content Entrepreneurs? (271)

29 Mar 2021

Contributed by Lukas

I've gone deep down the rabbit hole with NFTs and creator coins. I'm starting to believe that they might be part of the future for content creators. -...

Run Away from Facebook's Content Creator Program (270)

22 Mar 2021

Contributed by Lukas

Creator programs from Facebook, LinkedIn and Twitter are courting themselves to journalists and independent content creators. It's very seductive. Don...

Are You Indispensable? (269)

15 Mar 2021

Contributed by Lukas

It's a tough question to ask when you think about the content and information you send to your audience. Are you really indispensable? If you aren't, ...

How to Create a Competitive Advantage with Your Tilt (268)

08 Mar 2021

Contributed by Lukas

Most businesses don't have a content tilt? For content creators, if you don't have a content tilt worth its salt, you'll never create a sustainable bu...

No, You Don't Own Your Facebook Group (267)

01 Mar 2021

Contributed by Lukas

Some apparently very smart people in media and content think they own their Facebook groups. Boy, are they in for a surprise? ------- Get Joe's new bo...

The Future: NFTs and Content Entrepreneurs (266)

22 Feb 2021

Contributed by Lukas

NFTs are going to be incredibly important for content creators and content marketing in the very near future. It's time to understand more about NFTs ...

Making a Very Important List (265)

14 Feb 2021

Contributed by Lukas

My business was failing until I made a list of what I was good at and what I was not so good at. From there, I made some important decisions...and eve...

The Secret of Jeff Bezos (264)

08 Feb 2021

Contributed by Lukas

Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entrepreneur needs to do to be ...

Do What You Say You Are Going to Do (263)

01 Feb 2021

Contributed by Lukas

This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date - if you say you are going t...

Managing Content Burnout (262)

25 Jan 2021

Contributed by Lukas

So many content creators can't get off the content treadmill. It's tough, but there is a way out of content burnout. Just plan for it. ------- Get Joe...

Do Less, Intensely (261)

18 Jan 2021

Contributed by Lukas

Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading expert in your content ...

Getting In on the Content Acquisition Land Grab (260)

11 Jan 2021

Contributed by Lukas

The first few days of January brought us a slew of content buying and selling. Looks like the gold rush of content is upon us. Time for you to join th...

Make Sure Your 2021 Goals Include Numbers (259)

04 Jan 2021

Contributed by Lukas

Nothing kills goal setting more than the creation of goals you can't measure. Is that you? In 2021, make sure every one of your goals includes a measu...

You Have Something to Say...So Say It (258)

28 Dec 2020

Contributed by Lukas

The future is here. There are kids around the world right now building audiences and charting a new path. How about you? ------- Get Joe's new book, C...

257: 9 Success Strategies for 2021

21 Dec 2020

Contributed by Lukas

Here are nine incredibly helpful success, financial and giving strategies to make sure that 2021 is your best year ever. ------- Get Joe's new book, C...

256: Do this One Thing to Prepare for Next Year

14 Dec 2020

Contributed by Lukas

Creating a content mission statement for every one of your original content channels is not just a nice thing to do for 2021...it may just be the most...

255: Reset Day

07 Dec 2020

Contributed by Lukas

What if there was a day created that could make all your dreams come true? That's reset day...a one day battle against change. Difficult? Yes. Worth i...

254: 4 Content Marketing Strategies for 2021

30 Nov 2020

Contributed by Lukas

Joe discusses four key strategies he's thinking about for 2021, including buying media properties, killing social media channels, focusing on the emai...

253: Content Lessons from Joe Rogan and Accidentally Wes Anderson

23 Nov 2020

Contributed by Lukas

Content Inc. businesses fail when they diversify too quickly. The Joe Rogan Experience and Accidentally Wes Anderson are two amazing examples that did...

252: Resist the Urge to Cut and Hold On

16 Nov 2020

Contributed by Lukas

Joe shares a couple stories about media companies that cut costs and held on during past recessions. The results were not good. ------- Get Joe's new ...

251: Two Key Creativity Strategies from John Cleese

09 Nov 2020

Contributed by Lukas

In John Cleese's new book, creativity, he talks about the biggest killer of creativity, interruption, and two distinct strategies to overcome it. ----...

250: You Need to Go All-In with Website Investing

02 Nov 2020

Contributed by Lukas

I'm way down the rabbit hole right now, learning about the art and science of website investing...maybe the best opportunity to make money during this...

249: Finding Your Sweet Spot (A Case Study Featuring Teach Better)

26 Oct 2020

Contributed by Lukas

Teach Better is an extremely successful Content Inc. example. Why? They perfected their sweet spot from the start. Here's their case study. ------- Ge...

248 - $5 Million Dollar Valuation. How Long Does It Take with Content?

19 Oct 2020

Contributed by Lukas

After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-million-dollar valuation? ...

247: You Need an Exit Strategy ... Pronto

12 Oct 2020

Contributed by Lukas

The majority of entrepreneurs and business professionals have no exit strategy of any kind. It's a shame. But it can be fixed. ------- Get Joe's new b...

246: 5 Ways to Better Storytelling

05 Oct 2020

Contributed by Lukas

Betting listening creates better storytelling. The way to make it happen is by setting up audience listening posts. Here's five. ------- Get Joe's new...

245: Hope Is Not a Strategy

28 Sep 2020

Contributed by Lukas

I learned this important business law by hanging around Mr. Bill Donohue. Are you relying to much on hope in your work and personal life? ------- Get ...

244: Create Content Consistently, Or Don't Do It At All

21 Sep 2020

Contributed by Lukas

Content creators need to be like Norm Peterson from Cheers - they need to show up consistently AND be interesting. Every. Single. Time. ------- Get Jo...

243: Diversify Content Like Disney

14 Sep 2020

Contributed by Lukas

Once you build a core content asset, you need to diversify as quickly as possible. Disney's example is one we should all follow. ------- Get Joe's new...

242: The Return of Long-Form Content

07 Sep 2020

Contributed by Lukas

People think their audiences want shorter content. This is fake news. Successful Content Inc. and media brands deliver consistent, long-form content. ...

241: Content Marketing's Next Revolution? Higher Ed

31 Aug 2020

Contributed by Lukas

The COVID-19 Pandemic has caused an acceleration in the pace of change impacting colleges and universities. Content marketing is now in a perfect plac...

240: Five Content Marketing Strategies You Must Implement Now

24 Aug 2020

Contributed by Lukas

Joe puts together a longer presentation about five key content strategies including buying content assets, enewsletter focus, the content tilt, buildi...

239: How to Measure Trust Using Content

19 Aug 2020

Contributed by Lukas

Robert Rose gives us an excellent answer as to how to measure content in terms of trust instead of transactions. ------- Get Joe's new book, Corona Ma...