Content Inc. - The Podcast
Episodes
Episode 37: Unleashing The Passion Behind Your Content
06 Apr 2015
Contributed by Lukas
Skill is important when it comes to creating content, but the secret behind the Content Inc. model is having passion for the subject or topic of the c...
Episode 36: The Subscriber Hierarchy
31 Mar 2015
Contributed by Lukas
You don't own your audience. They can get up and leave, mentally or physically, at any time. The need for valuable content is critical to engage your ...
Episode 35: One Metric To Rule Them All
31 Mar 2015
Contributed by Lukas
Tracking progress in your marketing efforts are key to understanding what is working and what may need to be modified or eliminated when it comes to g...
Episode 34: An Incredible Process To Buy Content Assets
24 Mar 2015
Contributed by Lukas
Though creating original content is most often where all content strategy begins, considering to purchase existing content platforms to grow your audi...
Episode 33: One Amazing Idea On Content Repurposing
23 Mar 2015
Contributed by Lukas
You already know that repurposing content can be a great way to leverage what already exists in your organization. This episode of Content Inc has Joe...
Episode 32: Top Ways To Get Speaking Gigs
17 Mar 2015
Contributed by Lukas
If you believe that speaking will increase your business objectives, this episode of Content Inc. is a must listen. Joe Pulizzi shares the top ways yo...
Episode 31: 8 Tips For Executing A Book Project
16 Mar 2015
Contributed by Lukas
In this episode of Content Inc., Joe Pulizzi breaks down eight key tips to consider before you dive into writing that book. A published book can open ...
Episode 30: Three Easy Ways To Come Up With Content Ideas
10 Mar 2015
Contributed by Lukas
Probably the number one reason most business owners struggle with the Content Inc. model is because they don't believe they can come up with enough id...
Episode 29: The 10 Content Roles You Need To Be Successful Today
09 Mar 2015
Contributed by Lukas
To successfully develop a Content Inc. business that is scalable, you need to be developing your content process. In this episode of Content Inc., Joe...
Episode 28: Monetizing And Diversifying Revenue Streams With Content{with Matthew Patrick}
03 Mar 2015
Contributed by Lukas
Probably the most exciting result of the Content Inc. philosophy is that anyone, anywhere can build a successful business using content to reach an au...
Episode 27: Diversifying Content And Revenue Streams {with Rob Scallon}
02 Mar 2015
Contributed by Lukas
In this episode of Content Inc., Joe Pulizzi brings on guest Rob Scallon, musican and full-time internet entrepreneur. Rob started sharing his music o...
Episode 26: 6 Steps To The Content Inc. Model {Part II}
24 Feb 2015
Contributed by Lukas
Joe Pulizzi continues the conversation of the six steps you need to create a Content Inc. model. This episode breaks down steps three through six, and...
Episode 25: 6 Steps To The Content Inc. Model {Part I}
23 Feb 2015
Contributed by Lukas
If you are ready to develop the Content Inc. model for your business, this episode will start to put you on track. Joe Pulizzi breaks down the first t...
Episode 24: 10 Steps To A Content Marketing Pilot Program
17 Feb 2015
Contributed by Lukas
A full-blown content marketing strategy requires necessary time and patience to plan, create, implement and analyze the results. But not every compan...
Episode 23: There Are No Overnight Successes: Social Media Examiner Origin Story {with Michael Stelzner}
16 Feb 2015
Contributed by Lukas
The old adage of the overnight success is very often, if not always a myth. There are many twists, turns and lessons that take place over the course o...
Episode 22: 7 Content Inc. Lessons From Napoleon Hill
10 Feb 2015
Contributed by Lukas
Napoleon Hill's book "Think And Grow Rich" is a one of the 'must have' business books in your library. Though published in 1973, Mr. Hill's business a...
Episode 21: 15 Critical Business Success Tips For Start Ups
09 Feb 2015
Contributed by Lukas
As an entrepreneur, you may have already become an avid student of great business tips and success advice. Joe Pulizzi has done much of the same and a...
Episode 20: A Simple Trick For Finding Top-Notch Writers To Create Your Content
03 Feb 2015
Contributed by Lukas
You already know that creating quality content for your audience is critical for success in today's marketplace. But who is going to create all of thi...
Episode 19: The Essence of Strategy Is Choosing What Not To Do
02 Feb 2015
Contributed by Lukas
As Joe Pulizzi continues to dive deeper into research to deduct what makes up a successful content marketing strategy, one thing is clear: less is mor...
Episode 18: Forcing Yourself Out Of Your Comfort Zone {with Ann Handley}
27 Jan 2015
Contributed by Lukas
Taking on a content first mentality with your marketing, means you must be willing to put yourself out there, possibly in ways you never imagined. Tak...
Episode 17: We Fail When We Lead With Product First {with Jay Acunzo}
26 Jan 2015
Contributed by Lukas
Too often, as start-ups and even as established companies, the marketing messages we create for our audience share only the features, not the true ben...
Episode 16: Build The Base, Then Diversify Content {with Jon Loomer}
20 Jan 2015
Contributed by Lukas
This episode of Content Inc. Joe Pulizzi has guest Jon Loomer, a Facebook Marketing Expert who has grown his business using a content marketing approa...
Episode 15: How To Launch A Product (Hint: Audience First) {with Brian Clark}
19 Jan 2015
Contributed by Lukas
Launching products on the web is not a new idea today, however, a few years back when Brian Clark started Copyblogger, these ideas and concepts were q...
Episode 14: Breaking All The Rules: Copyblogger Origin Story {with Brian Clark}
13 Jan 2015
Contributed by Lukas
What are the rules to building a Content Inc marketing approach to your business? The rule is there are no rules. In this episode, Joe Pulizzi brings ...
Episode 13: Why You Need To Care About Content Competition {with Jay Baer}
12 Jan 2015
Contributed by Lukas
Creating content for the sake of just creating content will not necessarily be the best strategy for your business. This episode of Content Inc. Joe P...
Episode 12: 4 Ways To Dominate Your Market With Publishing
06 Jan 2015
Contributed by Lukas
It's time to take on a publishing mindset. If you want to dominiate your industry, thinking and acting more like a media company vs. the traditional m...
Episode 11: Why It's Time To Ditch The Office
05 Jan 2015
Contributed by Lukas
Technology has not only changed how we do business with customers, it has also changed how we work as in organization. In this episode of Content Inc....
Episode 10: Why Your Business Needs A Cause
30 Dec 2014
Contributed by Lukas
Cause marketing is not a new idea. However, finding a cause that your business can get behind can be the driving force that makes a huge difference no...
Episode 9: Top 5 Ways To Get More Speaking Gigs
29 Dec 2014
Contributed by Lukas
Is landing more speaking gigs one of your goals for the next year? This episode of Content Inc. has Joe Pulizzi sharing the five key elements that can...
Episode 8: 7 Strategies To Focus Your Content Inc. Approach
23 Dec 2014
Contributed by Lukas
You understand that content marketing will build audience and drive business growth. Now it's time to get more organized in building a solid content m...
Episode 7: How To Start The Business Book of Your Dreams
22 Dec 2014
Contributed by Lukas
Writing a book can seem like a daunting task. Yet, you know that a book puts you in a different level of thought leadership and can change your busine...
Episode 6: Two Storytelling Lessons From My Grandfather
16 Dec 2014
Contributed by Lukas
Joe Pulizzi learned his first lessons of entrepreneurship from his grandfather. These lessons have stayed with Joe over the years and have been a big ...
Episode 5: 8 Content Steps To Making Millions
15 Dec 2014
Contributed by Lukas
In the past, it would have taken a lot of resources in both time and money to build an audience. Today, technology allows anyone to build an audience ...
Episode 4: The Risk of Being A Full-Time Employee
09 Dec 2014
Contributed by Lukas
The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Co...
Episode 3: The Content Marketing Mission Statement
08 Dec 2014
Contributed by Lukas
Does your organization have a content marketing mission statement? This episode of Content Inc Joe Pulizzi breaks down the elements of a content marke...
Episode 2: The Two Things Every Content Marketer Needs To Do
08 Dec 2014
Contributed by Lukas
What are the two things that differntiate great content marketers from average content marketers? This episode of Content Inc, Joe Pulizzi shares the ...
Episode 1: Defeating Goliath Requires Different Thinking...a Different Model
04 Dec 2014
Contributed by Lukas
We are all familiar with the story of David & Goliath as told from the Bible. This episode of Content Inc, host Joe Pulizzi breaks down this parable a...