Content Inc. - The Podcast

Episode 137: Stop Being So Productive

30 May 2016

Contributed by Lukas

Episode 136: The Absence of Strategy Is Natural

23 May 2016

Contributed by Lukas

Episode 135: Battle Buy-In With a Media Model

16 May 2016

Contributed by Lukas

Episode 134: To Give Is Human

09 May 2016

Contributed by Lukas

Episode 133: Does Your Content Stand For Something?

02 May 2016

Contributed by Lukas

Episode 132: Content Marketing As R&D

25 Apr 2016

Contributed by Lukas

Episode 131: An Inch Deep And A Mile Wide

18 Apr 2016

Contributed by Lukas

Episode 130: Preparing For A World Without Typed Search

11 Apr 2016

Contributed by Lukas

Episode 129: Finding Your White Space

04 Apr 2016

Contributed by Lukas

Episode 128: You Don't Have To Create Art

28 Mar 2016

Contributed by Lukas

Episode 127: The New Wave of Talent Sponsorship

21 Mar 2016

Contributed by Lukas

Episode 126: Looking Beyond Tomorrow

14 Mar 2016

Contributed by Lukas

Episode 125: Marketing Get Ready For Machine Learning

07 Mar 2016

Contributed by Lukas

Episode 124: Becoming Meaningful Specific

29 Feb 2016

Contributed by Lukas

Episode 123: There Are No New Stories

22 Feb 2016

Contributed by Lukas

Episode 122: What We Can Learn About Content Marketing From SportsCenter

15 Feb 2016

Contributed by Lukas

Episode 121: Confident Content

08 Feb 2016

Contributed by Lukas

Episode 120: The New Opportunities Might Not Be So New

01 Feb 2016

Contributed by Lukas

Episode 119: A Little Buy Versus Build Exercise

25 Jan 2016

Contributed by Lukas

Episode 118: Kickstart Your Content By Leveraging Native Advertising

18 Jan 2016

Contributed by Lukas

Native advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc., Joe Puli...

Episode 117: Falling For The Social Media Trap

11 Jan 2016

Contributed by Lukas

Content distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Cont...

Episode 116: Your 6 Step Goal Setting Process

05 Jan 2016

Contributed by Lukas

In this episode of Content Inc., Joe Pulizzi again reminds you of the importance of setting specific goals and reviewing them on a daily basis. He bre...

Episode 115: A Mission Bigger Than You In 2016

04 Jan 2016

Contributed by Lukas

Accomplishing a goal is not the hardest part of the goal-setting process. Setting the goal and then following through to accomplishment is where most ...

Episode 114: 3 Content Predictions For 2016

29 Dec 2015

Contributed by Lukas

As 2015 winds to a close and a New Year is set to start just around the corner, it's time to share some predictions for 2016. In this episode of Conte...

Episode 113: Taking The Glory Road

28 Dec 2015

Contributed by Lukas

This quote from "The Glory Road" by Robert Heinlein sums up the content marketing journey for those who are successful: "If you walk the glory road, y...

Episode 112: Less Content Is An Easy 2016 Prediction

22 Dec 2015

Contributed by Lukas

"Our goal is to create the least amount of content with the maximum amount of impact."--Robert Rose. In this episode of Content Inc., Joe Pulizzi remi...

Episode 111: Star Wars Is Content Marketing

21 Dec 2015

Contributed by Lukas

What does the mega-hit movie "Star Wars: The Force Awakens" have to do with content marketing? In this episode of Content Inc., Joe Pulizzi says...eve...

Episode 110: The Perfect Content Product

15 Dec 2015

Contributed by Lukas

What makes up the perfect content product? In this episode of Content Inc., Joe Pulizzi shares the five key elements of the perfect content product as...

Episode 109: The 5 Rings of Insight For Buyer Personas

14 Dec 2015

Contributed by Lukas

In this episode of Content Inc., Joe Pulizzi reminds you of the importance of developing a strong buyer persona of your target audience. The informati...

Episode 108: Rethinking The Value of Content

08 Dec 2015

Contributed by Lukas

The individual pieces of content you create are not valuable. In this episode of Content Inc., Joe Pulizzi asks you to consider the collection of asse...

Episode 107: Plan For Less To Provide More

07 Dec 2015

Contributed by Lukas

In this episode of Content Inc., Joe Pulizzi discusses a current quote from Content Marketing Institute's Chief Content Strategist, Robert Rose: "We s...

Episode 106: Get Rid Of All The Salespeople

01 Dec 2015

Contributed by Lukas

In this episode of Content Inc., Joe Pulizzi responds to an article written by Jerry McGovern on a negative generalization that "content marketing is ...

Episode 105: Michael Jordan And Setting Goals

30 Nov 2015

Contributed by Lukas

Setting goals is not a new idea. Yet statistics show that with only 32% of marketers writing down a content marketing strategy, goal-setting is still ...

Episode 104: What The Heck Is A Documented Content Marketing Strategy?

24 Nov 2015

Contributed by Lukas

Doug Kessler of Velocity Partners says, "If you do not write down your content marketing strategy, it does not exist." Yet only 32% of marketers actua...

Episode 103: The Importance of Failure

23 Nov 2015

Contributed by Lukas

Seven out of ten content marketers fail at their content initiatives. But, according to Joe Pulizzi, that's ok. In this episode of Content Inc., Joe d...

Episode 102: Are You Telling A Different Story

17 Nov 2015

Contributed by Lukas

It seems that the term 'content marketing' is everywhere today. Most brands and companies are taking some sort of content approach to growing their bu...

Episode 101: The One Change In Focus You Need Now

16 Nov 2015

Contributed by Lukas

In this episode of Content Inc., Joe Pulizzi shares a bit of the Marcus Sheridan story of how he grew River Pools and Spas by becoming the best teache...

Episode 100: Why Nike Should Buy Grantland

10 Nov 2015

Contributed by Lukas

The recent announcement of ESPN's decision to shut down their site Grantland has caused a bit of a stir in the online world. In this episode of Conten...

Episode 99: And Social Media Taketh Away

09 Nov 2015

Contributed by Lukas

Social media has been a game changer for business. But it's important to remember that these platforms are ones you get to use; you do not own them. I...

Episode 98: 3 Ways To Break Content Insanity

03 Nov 2015

Contributed by Lukas

Are you looking at your competition and simply doing what they are doing with content marketing? Or are you looking to be more original and innovative...

Episode 97: 5 Thoughts to Change Your Content Marketing

02 Nov 2015

Contributed by Lukas

In the recent B2B content marketing survey put out by Content Marketing Institute and MarketingProfs, more and more marketers are embracing content ma...

Episode 96: Do You Believe You Are Limited?

27 Oct 2015

Contributed by Lukas

A self-fulfilling prophecy is when what we believe actually stands as our truth, especially when it is a limitation to success. In this episode of Con...

Episode 95: What You Need To Know About Time Buying Hello Giggles

26 Oct 2015

Contributed by Lukas

This week Time Inc. made headlines when they announced that their purchase of the female friendly blog site Hello Giggles. It is estimated that this ...

Episode 94: The Warren Buffett 25-5 Method

20 Oct 2015

Contributed by Lukas

The end of the year is when most businesses start the process of planning for the year ahead. What do you want to accomplish? What goals do you want t...

Episode 93: Luck Has Nothing To Do With It {A Call To Arms}

19 Oct 2015

Contributed by Lukas

In this episode of Content Inc., Joe Pulizzi shares his journey from getting an MBA from Penn State to his role today as Founder of Content Marketing ...

Episode 92: Measure Content Marketing Like A Product

13 Oct 2015

Contributed by Lukas

As content marketing evolves, so does how and why we measure it's success. In this episode of Content Inc., Joe Pulizzi discusses how content marketin...

Episode 91: Oh No...Twitter To Drop Share Counts

12 Oct 2015

Contributed by Lukas

Every time a social media platform makes a big change, it gets a lot of attention. Many speculate how a change to a social platform, like the recent T...

Episode 90: The Kurzweil Effect on Communication

06 Oct 2015

Contributed by Lukas

In this episode of Content Inc., Joe Pulizzi address what he refers to as the KEC, The Kurzweil Effect on Communications. Ray Kurzweil, famed inventor...

Episode 89: Why Quirky Works

05 Oct 2015

Contributed by Lukas

In this episode of Content Inc., Joe Pulizzi shares how creating something unique and connected to only your band can provide a differentiating factor...

Episode 88: Heading Into The Trough of Disillusionment

29 Sep 2015

Contributed by Lukas

Gartner's Hype Cycle is an adoption curve model that shows how a disruptive technology's adoption is implemented. In this episode of Content Inc., Joe...

Episode 87: Getting Your Goals In Order - Now

28 Sep 2015

Contributed by Lukas

If it's not written down, it doesn't happen. In this episode of Content Inc., Joe Pulizzi discusses the importance of doing two simple things that can...

Episode 86: Stay Away From Shiny Objects

22 Sep 2015

Contributed by Lukas

It seems almost every week there is a platform launched that can help us gain an audience or share our content. As small business owners, you are alre...

Episode 85: Making The Hard Choice Is The Only Choice

21 Sep 2015

Contributed by Lukas

Too often in content marketing we feel we need to be all things to all people. In this episode of Content Inc., Joe Pulizzi challenges you to think di...

Episode 84: Creating Content Envy

15 Sep 2015

Contributed by Lukas

Content envy is the idea that your content is so good, that others want to be a part of it. In this episode of Content Inc., Joe Pulizzi shares the th...

Episode 83: Why You Need To Start Freewriting

14 Sep 2015

Contributed by Lukas

Even the best content creators find themselves with writer's block. This can be a frustrating process and can often lead to bad content, or no content...

Episode 82: How Digital Photography School Rocks A Content Mission

08 Sep 2015

Contributed by Lukas

Joe Pulizzi has been teaching the importance of the content marketing mission statement for a few years now. So obviously, when he finds one that is n...

Episode 81: Building Your Content Marketing Fantasy Team

07 Sep 2015

Contributed by Lukas

It's the beginning of fall and thoughts of the football season ahead is on the minds of many. In this episode of Content Inc. Joe Pulizzi draws the si...

Episode 80: Haters Gonna Hate

01 Sep 2015

Contributed by Lukas

Having a strong point of view is important and necessary when it comes to being a leading expert with your content. Of course, this point of view may ...

Episode 79: The Leading Expert In The World

31 Aug 2015

Contributed by Lukas

If you, like so many small business owners, have been creating content over the past few months or perhaps even years and have not seen results, you a...

Episode 78: Hopefully We Won't Lose Our Way Again

25 Aug 2015

Contributed by Lukas

To better understand where we are today with content marketing, it is helpful to look at the past and see where we have come from. In this episode of ...

Episode 77: The Manual You Probably Don't Have But Need

24 Aug 2015

Contributed by Lukas

Does everyone in your company know what the other departments do and why they do it? In this episode of Content Inc., Joe Pulizzi shares why you shoul...

Episode 76: 7 SEO Questions You Need To Ask Today

18 Aug 2015

Contributed by Lukas

Are you considering a SEO strategy for your Content Inc. model? In this episode, Joe Pulizzi shares seven key questions to ask of your SEO process to ...

Episode 75: Create Less Content Every Day

17 Aug 2015

Contributed by Lukas

For the past few years, it seems the mantra of content marketing has been to create more content. In this episode of Content Inc., Joe Pulizzi reminds...

Episode 74: Where Will You Be In 2025?

11 Aug 2015

Contributed by Lukas

Where will you be in 2025? It may sound far off, but in reality, it's only a short ten years from now. In this episode of Content Inc., Joe Pulizzi ch...

Episode 73: Three Ways to Buy Your Company Patience

10 Aug 2015

Contributed by Lukas

It's been said before that a content marketing program takes time to bear real results. Time, that too often, the C-Suite is not willing to give the p...

Episode 72: Things You Should Never Do Yourself

04 Aug 2015

Contributed by Lukas

As a small business owner, often you wear a lot of hats that require you to do more than you should in your business. There comes a point where it's t...

Episode 71: Preparing For A Content Marathon

03 Aug 2015

Contributed by Lukas

Here's the thing...if you are just starting out with a Content Inc. model and you feel pressured to get strong ROI results in just a few months, then ...

Episode 70: A New Content Role You Need To Consider

28 Jul 2015

Contributed by Lukas

Creating new content is great, but it does take a lot of effort. But pehaps, new content is not always the way to go. In this episode of Content Inc.,...

Episode 69: The Why Exercise

27 Jul 2015

Contributed by Lukas

The return on investment can be measured in more than just increased revenue. Along with more sales, content marketing can also decrease costs and inc...

Episode 68: 7 Content Issues That Keep Me Up At Night

21 Jul 2015

Contributed by Lukas

Though Joe Pulizzi is an author, speaker and educator when it comes to content marketing, he is also a small business owner growing his business (Cont...

Episode 67: Tabula Rasa

20 Jul 2015

Contributed by Lukas

In this episode of Content Inc., Joe Pulizzi discusses the Latin term 'Tabula Rasa' and how you can embrace this philosophy with your marketing today....

Episode 66: Are You Really Providing Value?

14 Jul 2015

Contributed by Lukas

As you develop content across multiple platforms and channels, are you ensuring that what you create is providing true value to your audience? In this...

Episode 65: Guess What Your Marketing Is Missing

13 Jul 2015

Contributed by Lukas

Content marketing initiatives do not usually fail due to a lack of quality content. The majority of the time, content failure is due to a lack of cons...

Episode 64: Put Your Results On Steroids With Brick Content

07 Jul 2015

Contributed by Lukas

Brick content is content that is so good it hits your industry like a ton of bricks. In this episode of Content Inc. Joe Pulizzi shares how the annual...

Episode 63: How One Legal Firm Continues To Dominate With Content

06 Jul 2015

Contributed by Lukas

If you think you have a business or service that just would not work with a Content Inc. model, think again. In this episode of Content Inc. Joe Puliz...

Episode 62: What If Your Content Was Gone?

30 Jun 2015

Contributed by Lukas

If your content no longer existed, would your audience miss it? In this episode of Content Inc. Joe Pulizzi discusses the importance of creating audac...

Episode 61: Tilt to Blog to Book to Speaking

29 Jun 2015

Contributed by Lukas

Many entrepreneurs and business owners want to use speaking as a means to market their business and gain a bigger audience. In this episode of Content...

Episode 60: Building An Audience Persona Now

23 Jun 2015

Contributed by Lukas

Often businsss owners and marketers tend to create content that resonates with them or is what they "think" their customer will want. In this episode ...

Episode 59: 3 Ways To Drive Subscriptions

22 Jun 2015

Contributed by Lukas

There are a lot of shiny objects out there when it comes to content marketing tactics. It's easy to get overwhelmed and fall into analysis paralysis a...

Episode 58: The 6 Keys To Epic Content

16 Jun 2015

Contributed by Lukas

Anyone, anywhere and at anytime can create a Content Inc. model for their business. It's an exciting time to be in business and even more exiciting ti...

Episode 57: Can You Create Content Like A Seven Year Old?

15 Jun 2015

Contributed by Lukas

In this episode of Content Inc., Joe Pulizzi shares how a seven year old boy makes videos with his dad that have generated over $1 million in revenue....

Episode 56: Looking For Revenue Ripples

09 Jun 2015

Contributed by Lukas

As you start your Content Inc. model of marketing and content creation, you may have only one or two main revenue drivers associated with your process...

Episode 55: What To Look For In Freelance Writers

08 Jun 2015

Contributed by Lukas

If you are serious about developing a Content Inc. model for your business, there is a very good chance that you will need to hire freelance writers t...

Episode 54: The Trojan Horse Called Research

02 Jun 2015

Contributed by Lukas

Creating partnerships is not a new idea. But often, coming up with the right project to partner on can be the real struggle. In this episode of Conten...

Episode 53: Why You Can't Trust Google

01 Jun 2015

Contributed by Lukas

In this episode of Content Inc., Joe Pulizzi discusses how changes in platforms such as Google and Facebook not only force us to change how we use the...

Episode 52: The 4 Keys To Building Your Base As A Content Expert

26 May 2015

Contributed by Lukas

There are a lot of ways to create quality content. In this episode of Content Inc. Joe Pulizzi shares the four key elements you need to create the str...

Episode 51: Leveraging Media Partners To Grow Your Content Inc. Empire

25 May 2015

Contributed by Lukas

The power of partnership is a key component to growing a Content Inc. model. In this episode of Content Inc. Joe Pulizzi discusses how partnering with...

Episode 50: Don't Get Seduced By the Dark Side of Social Media

19 May 2015

Contributed by Lukas

Social media marketing can work. However, in this episode of Content Inc. Joe Pulizzi warns you of the possible seduction to get too involved in buyin...

Episode 49: Podcast Stories That Build Your Content Inc. Empire

18 May 2015

Contributed by Lukas

According to Edison Research, podcasts now get 30% share of ear. Podcasts are easier for audiences to access and many individuals are choosing to down...

Episode 48: Two Fool-Proof Methods For Getting Content Inc. Buy-In

12 May 2015

Contributed by Lukas

If you are still struggling with getting C-Suite buy-in on a content marketing strategy, this episode of Content Inc. is perfect for you! Joe Pulizzi ...

Episode 47: How John Deere Dominated Farming With A Content Inc. Strategy

11 May 2015

Contributed by Lukas

Though the term 'content marketing' seems to have taken off in the last few years, the concept of what it is and what it can accomplish has been aroun...

Episode 46: Identify And Fix What Is Stopping Your Content Inc. Success

05 May 2015

Contributed by Lukas

Now that you believe and understand the importance of a Content Inc. model for your business, it may also be time to identify what is holding back you...

Episode 45: A Step-By-Step Content Inc. Model In Action

04 May 2015

Contributed by Lukas

In this episode of Content Inc., Joe Pulizzi walks us through a real-world Content Inc. model that successfully implemeting the six steps. (see Episod...

Episode 44: How To Fail Before You Get Started

28 Apr 2015

Contributed by Lukas

As a small business, don't make the mistake of going to wide with your content strategy before you even get started. In this episode of Content Inc., ...

Episode 43: You Must Set An Audience Goal First

27 Apr 2015

Contributed by Lukas

In this episode of Content Inc., Joe Pulizzi reiterates the importance of setting a goal around building your audience. In recent surveys, the majorit...

Episode 42: Five Ways To Develop Your Listening Posts

21 Apr 2015

Contributed by Lukas

The Content Inc. model of marketing your business requires not only creating valuable content your audience wants, but also requires the ability to l...

Episode 41: Leveraging The Amazon Press Release Method

20 Apr 2015

Contributed by Lukas

Too often we dive into content creation without a solid strategy on why we are creating the content we develop. In this episode of Content Inc., Joe P...

Episode 40: Setting The Best of Breed Goal

14 Apr 2015

Contributed by Lukas

If you are not striving to be the 'go to' resource in your niche, you are settling. In this episode of Content Inc., Joe Pulizzi shares why setting yo...

Episode 39: Finding Your Content Tilt

13 Apr 2015

Contributed by Lukas

In this episode of Content Inc., Joe Pulizzi breaks down the definition of content tilt and why this approach is so critical to your content strategy....

Episode 38: Why Audience Focus Makes All The Difference

07 Apr 2015

Contributed by Lukas

Understanding who your audience is when it comes to content creation is critical. Your content can be great, but who you are writing it for provides t...