Episode 99: And Social Media Taketh Away

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Recorded09 Nov 2015

Publishercontentinc.libsyn.com ↗

Handlerec:9238841

Show notes

Social media has been a game changer for business. But it's important to remember that these platforms are ones you get to use; you do not own them. In this episode of Content Inc., Joe Pulizzi discusses the latest platform to change up their model and require users to make decisions on their content. YouTube's Red subscription model is just another in a long, recent line of social media platforms that are changing things up to gain more revenue opportunities. Don't bet the farm of your business on another company's revenue goals. Focus on building content on platforms that you own.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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