Episode 44: How To Fail Before You Get Started

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Recorded28 Apr 2015

Publishercontentinc.libsyn.com ↗

Handlerec:9238896

Show notes

As a small business, don't make the mistake of going to wide with your content strategy before you even get started. In this episode of Content Inc., Joe Pulizzi discusses the importance of going small to get big. So often we are tempted to go wide with our content, when it makes more sense to go very niche with perhaps one buyer persona, or even a specific group of buyers within that persona. Don't try to compete with brands that have bigger budgets. Do what you do well in a tighter, niche area and go deep with your content.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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