Episode 43: You Must Set An Audience Goal First

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Recorded27 Apr 2015

Publishercontentinc.libsyn.com ↗

Handlerec:9238897

Show notes

In this episode of Content Inc., Joe Pulizzi reiterates the importance of setting a goal around building your audience. In recent surveys, the majority of marketers do not have this goal in their top list of goals for the year. Joe implores you to reconsider and start with goals around building lists and subscribers so that you have an audience in which to share content and build some sort of engagement.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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