Episode 89: Why Quirky Works

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Recorded05 Oct 2015

Publishercontentinc.libsyn.com ↗

Handlerec:9238851

Show notes

In this episode of Content Inc., Joe Pulizzi shares how creating something unique and connected to only your band can provide a differentiating factor for business success. He shares how the color orange has become so connected with Content Marketing Institute and for others it may be a type of clothing or phrase. Is there something you are really passionate about or really into that you can lean into with your brand? How can you make quirky work for you?

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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