Episode 69: The Why Exercise

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Recorded27 Jul 2015

Publishercontentinc.libsyn.com ↗

Handlerec:9238871

Show notes

The return on investment can be measured in more than just increased revenue. Along with more sales, content marketing can also decrease costs and increase customer retention. In this episode of Content Inc., Joe Pulizzi teaches "The Why Exercise", an easy, yet very effective exercise that will help you deduct if the channels you are currently using for content, are actually working. Listen and learn...then do the exercise with your team.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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