Episode 106: Get Rid Of All The Salespeople

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Recorded01 Dec 2015

Publishercontentinc.libsyn.com ↗

Handlerec:9238834

Show notes

In this episode of Content Inc., Joe Pulizzi responds to an article written by Jerry McGovern on a negative generalization that "content marketing is a mixture of snake oil storytelling and winning the lotto delusions". Yes, there are marketing teams that are doing content marketing wrong, but this doesn't mean that all content marketing doesn't work. Though there are marketers doing bad practices, the approach of content marketing as a whole is not at fault.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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