Episode 79: The Leading Expert In The World

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Recorded31 Aug 2015

Publishercontentinc.libsyn.com ↗

Handlerec:9238861

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If you, like so many small business owners, have been creating content over the past few months or perhaps even years and have not seen results, you are probably doing it wrong. In this episode of Content Inc., Joe Pulizzi reminds you that to grow big with your Content Inc. model, you really need to get very, very small. Find that tight niche in your industry that you can become the leading expert in and make big things happen.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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