Content Inc. - The Podcast

238: 4 Content & Marketing Examples to Motivate You

17 Aug 2020

Contributed by Lukas

Twinsthenewtrend, the 19th, Bert Kreischer and Visible Voice books are amazing examples that may help you think about the opportunities in front of yo...

237: Creating a Time Journal Will Change Your Life

12 Aug 2020

Contributed by Lukas

Juggling too many balls? The answer isn't to juggle them faster or juggle even more balls. Create a time journal to find out which balls you should dr...

236: 15 Critical Business Strategies to Implement Now

10 Aug 2020

Contributed by Lukas

One of my favorites from the Content Inc. archive...15 tips and strategies for startups and SMBs. Any one of these will change your stars. ------- Get...

235: Joe's Second Big Opportunity - The Rich Get Richer

05 Aug 2020

Contributed by Lukas

With the flood of federal reserve money in the US, the rich are getting richer and the poor are getting poorer. The economy over the next couple years...

234: Joe's First Big Opportunity - The Media Selloff Begins

03 Aug 2020

Contributed by Lukas

Media companies are starting to sell off properties. Even small deals are possible. This is a once-in-a-lifetime opportunity. ------- Get Joe's new bo...

233: The Three Keys to a Great Content Marketing Mission

29 Jul 2020

Contributed by Lukas

Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you. ------- Get Joe's new book,...

232: Out of Original Ideas? Try Recombination

27 Jul 2020

Contributed by Lukas

Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination. ------- Get Joe's new book, Corona Mark...

231: 3 Simple Steps to Success that Nobody Does

22 Jul 2020

Contributed by Lukas

The three-step process of Record, Repeat and Remove is almost foolproof...and yet hardly anyone does it (except very successful people). ------- Get J...

230: Do Your Part to Kill Advertising

20 Jul 2020

Contributed by Lukas

Business models that are supported through mostly advertising are killing our society. Here's what you can do to help. ------- Get Joe's new book, Cor...

229: Why Can't You Pull the Goalie?

15 Jul 2020

Contributed by Lukas

Most people make the safe decisions because society tells us they are right. Unfortunately, we all need to start pulling the goalie. ------- Get Joe's...

228: Game Theory and the Million-Dollar Sweet Spot

13 Jul 2020

Contributed by Lukas

Matthew Patrick went from zero to 12 million YouTube subscribers with a sweet spot now worth millions. ------- Get Joe's new book, Corona Marketing: W...

227: Dabbling Need Not Apply

08 Jul 2020

Contributed by Lukas

The research is in. Those who don't fully commit to a content inc. approach would be better off doing nothing at all.\ ------- Get Joe's new book, Cor...

226: The Power of Answering Customer Questions (with River Pools)

06 Jul 2020

Contributed by Lukas

River Pools went from almost closing their doors to becoming the world leader in fiberglass pools. They did it by answering customer questions. ------...

225: Audience-Building Tips from Queen

01 Jul 2020

Contributed by Lukas

Queen grew one of the largest audiences in history and then kept it for 30 years. Here's how. ------- Get Joe's new book, Corona Marketing: What Marke...

224: Playing a Different Game

29 Jun 2020

Contributed by Lukas

Understanding why David beat Goliath is critical to whether or not you will be successful as an entrepreneur. ------- Get Joe's new book, Corona Marke...

223: How I Almost Quit Our Non-Profit Foundation

24 Jun 2020

Contributed by Lukas

When the lockdowns hit and the economic struggle began, I thought we were going to have to close our not-for-profit, Orange Effect Foundation. One ema...

222: You Should Be Like the Chicken Whisperer

22 Jun 2020

Contributed by Lukas

Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens. ------- Get Joe's new book, Corona Market...

221: Consistency and The Hook (is all you need)

17 Jun 2020

Contributed by Lukas

Examples from the New York Times and Barstool Sports show us how any company can build a five million dollar asset in five years with these two things...

220: How George Lucas Outsmarted Hollywood

15 Jun 2020

Contributed by Lukas

When Hollywood executives didn't believe Star Wars was going to be a hit, George Lucas turned the tables for a $12 billion dollar content move. ------...

219: A Detailed Content Purchasing Strategy (clip from The Will to Die)

10 Jun 2020

Contributed by Lukas

An eight-minute clip from the novel, The Will to Die, on how one company could build a media and content purchasing strategy as a long-term marketing ...

218: Content Marketing Success Comes from These Seven Traits

08 Jun 2020

Contributed by Lukas

Napoleon Hill dishes out some amazing career and financial advice, but will it help you build an audience? Absolutely. Here are seven critical traits ...

217: You Need a Subscriber Plan Stat!

03 Jun 2020

Contributed by Lukas

Subscribers are more profitable for the business. Full stop. If you don't have a plan to generate loyal subs, get one now. ------- Get Joe's new book,...

216: Believe in Your Content Marketing? You Better.

01 Jun 2020

Contributed by Lukas

Nike founder Phil Knight found the secret to selling: belief. The same goes for your content marketing. If you don't have it, you better find it...soo...

215: Exploiting Your Content Marketing Hedgehog

27 May 2020

Contributed by Lukas

The hedgehog, in business, is what is different about you that propels your business success. For your marketing to work, there are four ways to explo...

214: Out-of-Work Writing Talent Means Huge Opportunity for You

25 May 2020

Contributed by Lukas

The mass layoff of journalists and content creators from the COVID-19 shutdown is a tragedy. That said, it presents a huge opportunity for you to work...

213: Time to Start Killing Your Social Media Channels

21 May 2020

Contributed by Lukas

Do you have some social channels that just aren't working for you? Well, if that's the case, it's time to make a decision. Are you going to put more c...

212: You Should Buy a Content Property. Here's How to Get Started.

18 May 2020

Contributed by Lukas

There has never been a better time to start thinking of buying a content property. Here's some important tips on how to get started and how to analyze...

211: Riot Games Did These 3 Things. You Should Too!

14 May 2020

Contributed by Lukas

Riot Games quietly launched one of the most successful online games of all time. They did three specific things that all companies should do. ------- ...

210: Now Is the Time to Focus on Your True Believers

11 May 2020

Contributed by Lukas

During an economic crisis like this, some businesses try to broaden out their reach to gather more leads. This is the wrong decision. Now is the time ...

209: Realizing You Have a Choice Is the First Battle

06 May 2020

Contributed by Lukas

Sean Connery, in his youth, was angry all the time. Until he realized he had a choice to be angry or happy or anything else. Knowing that, changed his...

208: The One Thing Apple Did that Changed Everything

04 May 2020

Contributed by Lukas

Nope. It wasn't the innovative products that Apple launched that spearheaded the most amazing corporate turnaround in history. It had everything to do...

207: How to Be More Creative in One Easy Step

29 Apr 2020

Contributed by Lukas

Did you know that you can do one thing in your daily workflow that will make you more creative? It's really not that hard to do. It's just most people...

206: Prepare Now for the Dance

27 Apr 2020

Contributed by Lukas

Like it or not, we'll be dancing the next couple years. Those who are prepared will thrive in marketing and business. It's time to get your head right...

205: Warren Buffett's 25 & 5 Rule

22 Apr 2020

Contributed by Lukas

Right now is the perfect time to reset our goals. And there is no better way or simpler way to reset goals than using Warren Buffett's 25/5 goal-setti...

204: Seth Godin Is Wrong. We Don't Have to Create Art.

20 Apr 2020

Contributed by Lukas

In this episode, Joe, a proclaimed lover of Seth Godin, disagrees with Seth about creating art. Instead, Joe dives into Disney's content strategy abou...

203: Stop "The Hustle" and Start "The Focus"

09 Apr 2020

Contributed by Lukas

In this episode, Joe talks about how we need to invest in our content marketing, not by producing more content, but by focusing on one thing we alread...

202: An Opportunity We've Never Seen in Marketing

27 Mar 2020

Contributed by Lukas

Joe rambles about a number of marketing and business thoughts, but there is one huge opportunity the likes we've never seen before. With so many media...

201: Why We Must Diversify Revenue Streams Now

12 Mar 2020

Contributed by Lukas

Joe decides to bring back the Content Inc. podcast...on a strange date (March 12) in a strange way...after just taking a jog. This episode is all abou...

Episode 200: The Final Episode

14 Aug 2017

Contributed by Lukas

Episode 199: What Would Your Book Say?

07 Aug 2017

Contributed by Lukas

Episode 198: The New Media Buyer

31 Jul 2017

Contributed by Lukas

Episode 197: Measure Twice

24 Jul 2017

Contributed by Lukas

Episode 196: Minimum Viable Audience

17 Jul 2017

Contributed by Lukas

Episode 195: Content IS the Differentiator

10 Jul 2017

Contributed by Lukas

Episode 194: Finding Your Crazy

05 Jul 2017

Contributed by Lukas

Episode 193: Find Your Leverage

26 Jun 2017

Contributed by Lukas

Episode 192: What Diversification Really Means

19 Jun 2017

Contributed by Lukas

Episode 191: Why Mixing Media Could Be A Terrible Idea

12 Jun 2017

Contributed by Lukas

Episode 190: Focus On What You Do Have and What You Can Do

05 Jun 2017

Contributed by Lukas

Episode 189: Is Technology Killing Your Storytelling?

01 Jun 2017

Contributed by Lukas

Episode 188: The Media Is Handing You An Opportunity

22 May 2017

Contributed by Lukas

Episode 187: Your Content Is Probably Not Very Good

16 May 2017

Contributed by Lukas

Episode 186: Naming Your Content Is Critical

03 May 2017

Contributed by Lukas

Episode 185: Why Your Content Play Never Worked

26 Apr 2017

Contributed by Lukas

Episode 184: Time To Question Marketing

19 Apr 2017

Contributed by Lukas

Episode 183: Most Brands Diversify Poorly

12 Apr 2017

Contributed by Lukas

Episode 182: The Biggest Mistake I Made

04 Apr 2017

Contributed by Lukas

Episode 180: Simplify To Be More Creative

27 Mar 2017

Contributed by Lukas

Episode 181: Mix It Up To Delight

27 Mar 2017

Contributed by Lukas

Episode 179: Find Your True Fans

20 Mar 2017

Contributed by Lukas

Episode 178: The Simple Model Always Wins

13 Mar 2017

Contributed by Lukas

Episode 177: Check Your Mission Statement

06 Mar 2017

Contributed by Lukas

Episode 176: Do You Have A Fan Base?

27 Feb 2017

Contributed by Lukas

Episode 175: Fake News Creates Opportunity For Print

20 Feb 2017

Contributed by Lukas

Episode 174: The Real Cost of Advertising

13 Feb 2017

Contributed by Lukas

Episode 173: Confusion Over Being Sensible

06 Feb 2017

Contributed by Lukas

Episode 172: Try Changing The Words

30 Jan 2017

Contributed by Lukas

Episode 171: Getting Uncomfortable With Your Content

24 Jan 2017

Contributed by Lukas

Episode 170: The Move To Long Form

16 Jan 2017

Contributed by Lukas

Episode 169: Learning From The Past

09 Jan 2017

Contributed by Lukas

Episode 168: Undoing Marketing

02 Jan 2017

Contributed by Lukas

Episode 167: The Best Resource For...

26 Dec 2016

Contributed by Lukas

Episode 166: Building Your Body of Work

19 Dec 2016

Contributed by Lukas

Episode 165: A New Business Case For Content Marketing

12 Dec 2016

Contributed by Lukas

Episode 164: Asking For Forgiveness

05 Dec 2016

Contributed by Lukas

Episode 163: Caught In A Content Comfort Zone

28 Nov 2016

Contributed by Lukas

Episode 162: Election Reveals Great Opportunity For Your Content

21 Nov 2016

Contributed by Lukas

Episode 161: Write And Review

14 Nov 2016

Contributed by Lukas

Episode 160: Give The Audience What They Want On Your Terms

07 Nov 2016

Contributed by Lukas

Episode 159: Make Your Own Budget

31 Oct 2016

Contributed by Lukas

Episode 158: Publish Everywhere Does Not Work

24 Oct 2016

Contributed by Lukas

Episode 157: Jumping From What To What

17 Oct 2016

Contributed by Lukas

Episode 156: Dabbling Need Not Apply

10 Oct 2016

Contributed by Lukas

Episode 154: The Importance of Writing Your Next Book

26 Sep 2016

Contributed by Lukas

Episode 155: Marketing Insanity

26 Sep 2016

Contributed by Lukas

Episode 153: Starbucks Doubles Down on Purpose Driven Content

19 Sep 2016

Contributed by Lukas

Episode 152: Great Content Starts With Belief

12 Sep 2016

Contributed by Lukas

Episode 151: You Are What Your Numbers Say You Are

05 Sep 2016

Contributed by Lukas

Episode 150: Content Amplification In 2017

29 Aug 2016

Contributed by Lukas

Episode 149: Another Social Platform Bites The Dust

22 Aug 2016

Contributed by Lukas

Episode 148: There Is No Risk In Planning

15 Aug 2016

Contributed by Lukas

Episode 147: Why Now Is The Time To Invest In Content Marketing

08 Aug 2016

Contributed by Lukas

Episode 146: How Sponsored Content Could Kill The Media

01 Aug 2016

Contributed by Lukas

Episode 144: You Have Two Choices With Your Marketing

18 Jul 2016

Contributed by Lukas

Episode 143: Brexit and the Value of Print

11 Jul 2016

Contributed by Lukas

Episode 142: Two Mistakes Most Marketers Are Making With Content

04 Jul 2016

Contributed by Lukas

Episode 141: Influencers and the Art of Asking

27 Jun 2016

Contributed by Lukas

Episode 140: Give Yourself Permission To Say No

20 Jun 2016

Contributed by Lukas

Episode 139: Focus On The Future

13 Jun 2016

Contributed by Lukas

Episode 138: Transitions And Decisions

06 Jun 2016

Contributed by Lukas